Schedule
Monday-Friday, 8:30am-4:30pm, 35 hours/week


Education Level
Bachelor\'s degree in Communications, Marketing, or a related field of study.


Career Level
Requires 3 years of relevant experience.


Number:
JD1438

Should the successful applicant for this posiiton be a Unifor Unit 1 bargaining unit member, who meets the eligibility conditions of Article 19.02 of the Unifor Unit 1 Collective Agreement, then the Limited Term Assignment will be defined as a Career Growth Opportunity in accordance with Article 19 of the Unifor Local 5555 Unit 1 Collective Agreement.











Ranked as one of the world\xe2\x80\x99s Top 100 universities, McMaster University is devoted to the cultivation of human potential, realized through our innovative educational programs, cutting-edge research, and the diverse students, faculty, staff and alumni who make up the McMaster family. Dedicated to creating a Brighter World, we recognize that our people are our most valuable resource. Those who join McMaster will find a community of talented individuals who are inspired by the university\'s commitment to embodying the values of integrity, quality, inclusiveness and teamwork. It is through these talented individuals, their creativity and drive for results that McMaster University has earned its reputation as being Canada\'s most innovative university. The Faculty of Health Sciences (FHS), the largest Faculty within McMaster, has an unwavering commitment to collaboration, strategic partnerships, accountability, innovation, excellence, integrity and optimism. Our pioneering approaches to education and our reputation for world-class research has consistently placed McMaster among the top 50 universities in the world for health and medicine. The Faculty enjoys close relationships with its academic hospital partners, as well as strong collaborations with researchers in Canada and around the world. The Office of Continuing Professional Development (CPD) works to advance health sciences and medical education along with professional development opportunities for McMaster Faculty of Health Sciences (FHS) faculty members and associated healthcare professionals, with a focus on quality improvement. This position is responsible for developing and executing marketing and communication strategies that meet the needs of the unique target audiences served by each of the portfolios within the Office of CPD, while advancing the integrated brand identity of CPD. This position will also lead the development of engagement strategies using tools such as social media, newsletters, and e-mail marketing to promote participation in events and oversee the implementation of related activities. Additional responsibilities include the development and oversight of a coordinated website, content writing for both print and digital mediums, and analysis of demographic and related data to design strategies and address market trends. There may be times this role is expected to support the planning and delivery of smaller scope events.
Job Summary: Responsible for planning, developing, coordinating, implementing, and evaluating strategic marketing and communication plans and incorporating new infrastructure to support the communication and event activities that serve to enhance the overall profile of a department. Provide support to event coordination activities. Purpose and Key Functions:

• Develop & coordinate strategic marketing and communication plans for the promotion of the department ensuring objectives and target demographics are clearly defined.
• Conduct ongoing market research which includes administering surveys, event evaluations, and planning, coordinating, and facilitating focus groups and other forms of assessment.
• Develop the infrastructure to support the marketing and communications strategy on an ongoing basis.
• Provide recommendations on the future development of marketing and communication strategy, structure, function, and activity.
• Complete annual needs assessments and write business plans which include the development of communication and events objectives.
• Design, build and update the website, coordinating with department staff to evaluate web analytics, usability, and relevance.
• Develop content, design, edit and maintain information on the social media sites.
• Create and approve promotional materials based on marketing strategies, ensuring compliance with University brand standards.
• Provide support for the planning and execution of logistics for various events and activities, including providing recommendations on the suitability of space, venues, and set up required for various events.
• Provide event management and marketing advice to others.
• Compile and disseminate ad hoc reports and products to broad audiences and stakeholders.
• Write and design communications, marketing, and dissemination tools for diverse audiences, internal and external to the University, in print and electronic formats.
• Develop, cultivate, and maintain relationships with various groups and stakeholders.
• Develop presentations and present information at a variety of events.
• Conduct database and web searches to locate documents and articles that can be used for reference in marketing tools.
• Update and maintain information in databases.
• Remain current with frequent developments in social media platforms, technology, and trends in the communication field and Canadian legislation and policy which relate to marketing, data collection, privacy, and accessibility.

Supervision:

• Provide functional guidance to others on an ongoing basis.
• Has ongoing responsibility for supervising (may include selection) of 1-9 casual employees.
• Provide orientation and show procedures to others.

Requirements:

• Bachelor\'s degree in Communications, Marketing, or a related field of study.
• Requires 3 years of relevant experience.

Assets:

• Exceptional copywriting skills and the ability to create content for a variety of mediums and platforms.
• Knowledge of AODA and accessible content design and writing.
• An understanding of the post-secondary and clinical education environments.
• Strong organizational and prioritization skills to be able to manage working on multiple projects simultaneously.
• Heightened awareness of diversity, equity, and inclusion with respect to experiences and styles.
• Experience with data analysis to inform strategy.
• Good judgement with the ability to work independently.

Additional Information:

• This position works in a hybrid model with a standard schedule of 2 days per week in the office setting and 3 days per week remote.
• The schedule varies depending on operational needs and may require you to work outside of regularly scheduled hours including evenings and weekends to accommodate event delivery.
  

How To Apply






To apply for this job, please submit your application online.




Employment Equity Statement






McMaster University is located on the traditional territories of the Haudenosaunee and Mississauga Nations and within the lands protected by the \xe2\x80\x9cDish With One Spoon\xe2\x80\x9d wampum agreement. The diversity of our workforce is at the core of our innovation and creativity and strengthens our research and teaching excellence. In keeping with its Statement on Building an Inclusive Community with a Shared Purpose, McMaster University strives to embody the values of respect, collaboration and diversity, and has a strong commitment to employment equity. The University seeks qualified candidates who share our commitment to equity and inclusion, who will contribute to the diversification of ideas and perspectives, and especially welcomes applications from indigenous (First Nations, M\xc3\xa9tis or Inuit) peoples, members of racialized communities, persons with disabilities, women, and persons who identify as 2SLGBTQ+. As part of McMaster\xe2\x80\x99s commitment, all applicants are invited to complete a confidential Applicant Diversity Survey through the online application submission process. The Survey questionnaire requests voluntary self-identification in relation to equity-seeking groups that have historically faced and continue to face barriers in employment. Please refer to the Applicant Diversity Survey - Statement of Collection for additional information. Job applicants requiring accommodation to participate in the hiring process should contact the following to communicate accommodation needs:

• Human Resources Service Centreat 905-525-9140 ext. 222-HR (22247), or
• Faculty of Health Sciences HR Office at ext. 22207, or
• School of Graduate Studies at ext. 23679

Vaccination Policy Statement






The University is committed to providing and maintaining healthy and safe working and learning environments for all employees, students, volunteers and visitors. The University\xe2\x80\x99s Vaccination Policy-COVID-19 Requirements for Employees and Students (the \xe2\x80\x9cVaccination Policy\xe2\x80\x9d), requires all McMaster community members, including employees, accessing a McMaster campus or facility in person to be fully vaccinated or to have received an exemption from the University for a valid human rights ground. While the Vaccination Policy is currently paused, it may resume quickly and on short notice, as informed by public health advice and direction. Should it become necessary in future to resume the Policy, all community members will need to demonstrate compliance at that time. Successful applicants in those positions that work in host hospitals or other healthcare sites that have active vaccination mandates in place will need to comply with these and any other health and safety measures necessary as part of their appointment. The University will continue to follow the guidance of public health organizations to define fully vaccinated status.




Hybrid Work Language






To ensure an ongoing and vibrant University community that meets the needs of our students, staff and faculty and supports the University mission, ability to work on-site continues to be a requirement for most University positions. The University is supportive of exploring flexible work arrangements that effectively balance operational needs and employee interests.