Job Description

People make Sage great. From our colleagues delivering ground-breaking solutions to the customers who use them: people have helped us grow for more than thirty years, and people are driving our future as a great SaaS company. We're writing our next chapter. Be part of it!

At Sage, we recognize that the world of work has rapidly shifted over the last few years, particularly how we work. That is why we have committed to working in a hybrid way going forward. Human connection is an essential ingredient of the 4 principles that make up our Flexible Human Work hybrid framework and we want to be transparent in what that looks like when you join our Sage family. On one hand, our offices will continue to play an important role in our future and serve as a place for spontaneous conversations, connection, collaboration as well as focused time. On the other hand, we have learned to reimagine where and when we work and to unlock that flexibility and innovation for our colleagues offering them the opportunity to work flex across their home, Sage offices or customer sites.

We invite you to join us and help us write our next chapter. Follow us on our social media sites to join in conversations about open positions and company news! #lifeatsage #sagecareers. If you would like support with your application (or require any adjustments) please contact us at for assistance. All qualified applicants will be thoughtfully considered and never discriminated against based on their race, color, age, religion, sexual orientation, gender identity, national origin, disability or veteran status.

Sage is evolving into a Human-to-Human (H2H) brand. We are putting the customer at the heart of everything we do by deeply understanding their needs, behaviors, feelings, challenges, and the outcomes they want to achieve. Leveraging the power of customer segmentation, creativity, and innovative communication strategies we are creating greater awareness and a preference for the Sage brand. Our Integrated Campaigns - Demand Generation teams are valuable to Sage and we need your demand gen expertise to help us achieve our goals!

As a Marketing Campaigns Manager - Demand Generation (new customer acquisition), you'll partner closely with our Industry Marketing Lead to support the vertical strategy and execute high-performing demand generation campaigns targeting the SaaS vertical for our Sage Intacct product in Canada. Our Sage Intacct product has placed #1 in customer satisfaction for the 8th straight year! Read more here:

You'll enjoy this role if you

• Want to help take a strong foundation to the next level. Last year we doubled our SaaS vertical/ customer base in Canada!
• Enjoy collaborating with industry/product marketing to support their strategy and own execution.
• Want a tremendous opportunity to expand your marketing knowledge, learn and further develop your career
• Are comfortable partnering across teams within a global/multi-national complex organization (~13,000 colleagues worldwide and ~2,000 in North America).
• Prefer to move fast but understand how to influence and drive momentum when "bottlenecks" occur or when you need sign-off.
• Want to own and manage a budget, have ample resources, and be empowered to focus on delivering results.
• You want to utilize the most innovative MarTech in the industry
• Don't want to be stuck in back-to-back meetings all day (instead, have time to focus).

Meet Your Manager & Team

• He's the VP of the Marketing team in Canada and has been with Sage for 8 years.
• Known for his marketing expertise, he is eager to share the knowledge. Yet, you'll never hear him take the credit - he prefers to shine the spotlight on his team.
• He does not believe in micromanaging and will be transparent, set clear accountability, and will help you further develop your marketing tool kit.
• You'll join a team of 10 colleagues in Canada who enjoy sharing knowledge and supporting one another. The Sage values (Human, Bold, Trust, Simplify) the team thinks your Manager reflects the most is #Human - you'll find him to be genuine and authentic.
• More importantly, he'll be highly supportive of your career development - he developed many on his team to more senior roles at Sage, the reason why this role is now available.
• He'll ensure you are set up for success with a thoughtful 90-day onboarding plan!

Key Responsibilities . Lead the end-to-end planning and execution of integrated campaigns across paid media, webcasts, co-marketing, and digital marketing tactics, including content development, preparing digital advertising, and editing web content to boost conversion.

• Support and align with the industry marketing strategy, gather insights and build messaging for highly targeted nurture programs to accelerate the prospects across the buyer journey.
• Design, build and test campaign deliverables such as email copy, landing pages, calls to action, email layouts, etc. Define and design A/B testing scenarios across tactics and funnel stages.
• Organize, maintain, and communicate a campaigns calendar reflecting all tactics to be used and the forecasted lead volume from each.
• Measure and report on the effectiveness of demand generation campaigns using data from our MarTech applications. Identify trends and gain insights to be used to develop best practices
• Manage the annual program's budget, track against the plan, perform detailed ROI analysis, and make recommendations.
• Utilize the most innovative MarTech (Marketo, Eloqua, Salesforce, Google Analytics, Qlik, 6Sense, Sendoso, etc.) and collaborate with marketing operations, marketing automation, and content marketing to handle all program elements.
• Collaborate with the web team to ensure marketing programs and assets are refreshed regularly and accurately reflected on our website.

Minimum qualifications:

• 3+ years of experience in B2B demand generation marketing campaigns within a Cloud/SaaS product technology company.
• You've supported marketing for a B2B SaaS/Software product.
• You understand vertical marketing fundamentals across integrated new customer acquisition campaigns (NCA) and have strong business acumen.
• You can provide examples of your successful ownership of end-to-end campaign planning from execution to measurable results - what tactics and assets were used and what campaigns performed the best.
• Owning B2B demand generation performance metrics is not new to you and you are confident in owning measures around MQL (marketing qualified lead) to SQO (sales qualified opportunity).
• You utilize your project management skills to plan and execute multiple marketing projects at the same time and can be trusted to deliver with minimal oversight - no micro-managing here!
• You believe in using analytics to decide what's working and what's not - your best work has been the result of being trusted that you know your audience and did your research.
• You can easily navigate and utilize Salesforce, Eloqua, Google Analytics, or similar marketing automation, reporting, and measurement tools.
• You are known for partnering and building productive relationships across the marketing and sales team. You understand and value this collaboration to achieve goals.
• You are familiar with account-based marketing (ABM) strategy and concepts (preferred not required)

Your benefits:

• Our leaders support and value life-work balance - yes, you read that right, life comes before work!
• Competitive salaries that landed us top 5% of similar-sized companies (according to Comparably)
• Extended health, dental, and vision coverage is 100% paid for by Sage for Canadian colleagues
• Group Registered Retirement Savings Plans (RRSP) 100% matching up to 4%
• 21 days of paid time off + 1 additional day each year of employment.
• 14 paid holidays (Canada) + 1 floating holiday to be used anything at your discretion
• Sage Foundation - 5 paid days yearly to participate in charitable/volunteering activities
• Sage Wellness Rewards Program (flexible ways to use wellness credit and fitness reimbursement)
• A library of on-demand career development options and ongoing training offerings

Hear from our employees:
According to our employee feedback on Comparably, we scored a 4.8/5 rating on company culture and our employees gave our CEO a score of 90/100. We also won awards in 2021 for Best Company when it comes to diversity, compensation, women, work-life balance, leadership, and career growth, to name a few.