Job Description

Overview

As a

Marketing Campaign Manager

, you will be responsible for planning, executing, and optimizing multi-channel marketing campaigns across various platforms. You will work cross-functionally with internal teams, external agencies/contractors, and stakeholders to ensure effective campaign execution and ROI measurement. The ideal candidate will bring a strong background in digital marketing strategies, content creation, trade shows, and data-driven decision-making, and have experience managing and reporting on a budget.

About Us

Nektar Inc.

(www.nektar.io) is a fast-growing B2B SAAS company out of Edmonton, Alberta that plans to scale rapidly through effective marketing strategies. We are building

two brands:

Nektar.io

and

Reflektar.io

. Nektar is an asset & data management platform capable of anything a client would like it do. Reflektar is a suite of AI-based solutions targeting the transportation and traffic industry. We are seeking a strategic and results-driven Marketing Campaign Manager to lead and execute a variety of marketing campaigns that drive growth, create leads, fill our sales funnel, and create brand awareness. This role is ideal for a marketing leader with experience guiding a company from $5M to $25M ARR.

Duties

Develop, manage, and optimize marketing campaigns across multiple channels, including: Search (Paid & Organic) - Oversee PPC and SEO strategies to drive lead generation. Content & Social Media Marketing - Create and distribute engaging content to build brand awareness and engagement. Public Relations - Manage relationships with trade publications and general media for positive brand coverage. Automated LinkedIn Campaigns - Implement and optimize outreach strategies on LinkedIn. Cold Email Outreach - Design and execute targeted cold email campaigns. Tradeshows & Conferences - Plan, execute, and measure the impact of trade shows and industry events. Other Growth Initiatives - Stay ahead of marketing trends and identify new opportunities for lead generation and brand positioning.

Qualifications

Bachelor's degree in Marketing, Business, or a related field. 10+ years of experience in marketing, with a proven track record in scaling a company from $5M to $25M ARR. Strong expertise in digital marketing strategies, including SEO, SEM, PPC, content marketing, and social media. Experience with trade shows, PR campaigns, and automated outreach strategies. Ability to create compelling marketing content, oversee design execution, and manage brand messaging. Proficiency in marketing analytics tools and dashboard reporting to track campaign performance and make data-driven decisions. Excellent project management skills with the ability to handle multiple campaigns simultaneously. Strong leadership, communication, and collaboration skills. A proactive attitude towards problem-solving and a passion for staying updated on industry trends.
If you are a results-driven marketing professional passionate about scaling high-growth companies, we want to hear from you!

Please submit your resume and a cover letter outlining your relevant experience and accomplishments.

Join us in driving the next phase of growth at Nektar!

Job Type: Full-time

Pay: $80,000.00-$90,000.00 per year

Benefits:

Casual dress Company events Dental care Employee assistance program Extended health care On-site gym On-site parking RRSP match Vision care
Schedule:

Monday to Friday
Application question(s):

Do you have experience developing and managing multi-channel marketing campaigns, including PPC, SEO, social media, PR, email outreach, and trade shows? Have you previously managed LinkedIn automation and cold email outreach campaigns for lead generation? What is your expected annual Salary?
Location:

Edmonton, AB (preferred)
Work Location: In person