Job Description

About Vitacore:

At Vitacore, we integrate cutting-edge research and technology with a profound commitment to sustainability and innovation. Established in 2020, Vitacore is driven by our mission to develop transformative products and services that address critical global issues, ensuring ethical practices and effective outcomes for the betterment of humankind and the planet. Our journey began with a focus on the healthcare sector, where we became leaders in manufacturing recycling single-use protective equipment. Today, we apply our expertise and innovative spirit to broader challenges, developing advanced technologies, sustainable practices, and innovative manufacturing processes that redefine what is possible across various industries.

About the Role:

Vitacore is looking for a creative and experienced marketing professional to own Vitacore's brand expression across digital, print, packaging, and product launches. Plan and produce campaign-ready assets, manage the website/e-commerce experience, drive PR/social storytelling, and maintain a clean, compliant, on-brand system that scales. If you enjoy flaunting your creative expression, this is the role for you!

Responsibilities include:

Lead creative for product launches (positioning visuals, packaging updates, landing pages, sell sheets, and campaign assets). Plan and produce social/PR content calendars; craft compelling, story-driven posts (fewer templates, higher impact). Track and amplify press; coordinate media placements with measurable outcomes. Own website & e-commerce updates (content, basic UX, product pages); partner with Dev/IT as needed. Collaborate with R&D/Quality/Operations to ensure claims/labels align with regulations and standards (e.g., NIOSH, ISO) and brand guidelines. Build/maintain brand templates (presentations, brochures, one-pagers) to ensure consistency. Create and maintain a digital asset library (photos, videos, logos, guidelines); enforce version control. Basic analytics: report on content and campaign performance to guide iteration. Support Sales with targeted collateral and event/tradeshow visuals.

Skills and Qualifications:

Diploma/degree in Design/Marketing; 3-5+ years in brand/marketing design with launch experience. Adobe CC (Illustrator/Photoshop/InDesign) expert; Figma proficiency (or willing to learn). Strong typography/layout; prepress and print production know-how; light video editing. CMS/e-commerce familiarity (e.g., Shopify/WordPress); understanding of digital marketing/SEO basics. Ability to translate technical info into clear, compliant visuals; experience in regulated contexts an asset. Organized, fast, collaborative; maintains templates and assets with rigor; meets tight deadlines.

Compensation:

From $60,000 to $70,000 CAD per annum. Comprehensive medical and dental benefits. 3 weeks vacation. Tuition Assistance Program. RRSP Matching Program. Multiple company events throughout the year.

About Vitacore Industries:

Vitacore Industries Inc. manufactures personal protective equipment for Canadian frontline workers, available on demand. Our facility houses state-of-the-art equipment to produce millions of respirators every month. Vitacore is committed to serving Canadians. All of our current and future PPE is made using a Canadian supply chain and quality Canadian materials. Our main customers are in the Health Care Industry supporting our long-term growth and sustainability.