Job Description

The Opportunity

As a Marketing Automation Specialist, you will own the creation and implementation of scalable marketing processes that ensure best practices in marketing automation, lead lifecycle management and funnel strategy. This role will report into the Marketing Manager. This is a full-time position in our downtown, Vancouver HQ, walking distance from shops, restaurants, and public transit. Compensation is based on experience and includes stock options and benefits. Learning both Marketo and SalesForce is a necessity for this role

As part of our Marketing team, you will...

• Establish and maintain scalable processes that ensure best practices in campaign and lead management, including campaign architecture, segmentation, lead scoring, lead nurturing, data quality, and reporting
• Administer technical aspects of marketing software and tools, including management and maintenance of the connection between SFDC and Marketo to ensure high data quality, expedited lead flow, and proper campaign tracking
• Strategize and implement a sophisticated nurturing engine tailored to different segments of the funnel
• Develop testing frameworks for continuous optimization of click-through and conversion rates in emails and landing pages
• Help build and maintain a library of landing pages across multiple platforms
• Lead and recommend improvements to existing systems and processes to support the marketing team by identifying new ways to build, score and nurture the lead pipeline and support the growth of the business
• Evaluate new technologies and add-on applications to improve and optimize marketing team performance
• Run data audits to identify trends and results as they apply to specific campaigns, projects or clients and compile detailed reporting of observations, findings, and recommendations

We\xe2\x80\x99re looking for someone who has...

• 2+ years of experience in Marketing, Operations or Technology
• 2+ years of marketing automation experience
• 2+ years of CRM experience
• Data-driven with a passion for sales and marketing alignment, process efficiency, and continuous improvement
• Creative, trustworthy, engaging, organized, and passionate about marketing automation
• A planner and a thinker helping the team think through the campaigns and prioritize
• Experienced in executing automated marketing campaigns
• Able to excel in fast-paced work environments and juggle multiple deadlines

It\'s a bonus if you have...

• SaaS/Tech Experience
• Certification in both Salesforce and Marketo

About Us

Trulioo (Truly You) was founded in 2011 by Stephen Ufford and Tanis Jorge, two Canadian serial entrepreneurs, to help reduce fraud, mitigate risk, and increase trust and safety online.

By providing secure access to GlobalGateway, Trulioo\xe2\x80\x99s marketplace of identity data and services, organizations can instantly verify the identities of five billion people and 250 million businesses worldwide through a single API. Trulioo helps organizations automate, digitize and scale their customer onboarding, fraud prevention, and compliance operations around the globe.

Our clients include some of the world\xe2\x80\x99s most prominent tech companies, banks, payment processors, and money transfer companies, along with major online marketplaces, financial institutions and gaming companies.

A Silicon Valley-funded tech company, Trulioo is headquartered in Vancouver, with satellite offices in San Francisco and Dublin. Trulioo is the recipient of many prestigious honours and awards, including CNBC Disruptor 50 Company, Best ID Verification and Authentication Solution at the CNP Awards for two consecutive years and ranked #1 for Top Identity Verification Provider in the RegTech Supplier Report three years running. We were also the B.C. winner of Startup Canada\xe2\x80\x99s 2018 Global Entrepreneurship Award and were crowned winners of the Compliance Innovation category at the 2018 RemTECH Awards.

Working at Trulioo

Trulioo offers a fast-paced, dynamic work environment where all employees have an impact. The company is growing fast, so we like to work hard and have fun!

We have catered lunches twice a week, fresh fruit and snacks, yoga classes, team-building events, and of course the standard ping-pong and foos. But what should excite you the most about Trulioo is the opportunity to be a key player in revolutionizing how technology, trust, and identity intersect online and working with people who are excited and motivated to make a difference in an area that touches everyone\'s lives.

Enjoy a rewarding and challenging startup environment filled with fun perks!

Learn more about us at

Trulioo is a growing company and while we thank everyone in advance for considering us, only those who are being considered will be contacted.

Powered by JazzHR

Trulioo