Job Description

It's not a package. It's a promise.
As Canada's leading integrated freight, package, and logistics provider, we've been helping promises get where they need to be for more than 60 years. How does the magic happen? The journey starts with you. The places we go, the elements we brave, the promises we deliver - it's all possible because of our people. So, whether you're looking to build new skills, make an impact in your community, or inspire your team, we go there for you.
Description
We are seeking a skilled Salesforce Marketing Automation Specialist to support the design, execution, and optimization of customer journeys and digital marketing campaigns. This role will work closely with marketing, sales, and data teams to deliver personalized customer experiences, ensure data integrity, and enhance campaign performance. The ideal candidate is hands-on with Salesforce Marketing Cloud and has experience translating business objectives into scalable technical solutions.
Responsibilities

• Design, build, and optimize automated customer journeys, email campaigns, and multi-channel marketing programs within Salesforce Marketing Cloud (e.g., Journey Builder, Automation Studio, Email Studio).
• Develop personalized email and landing page content using AMPscript, HTML/CSS, and dynamic data segmentation.
• Manage contact segmentation, audience lists, and data extensions while ensuring data accuracy and compliance.
• Analyze campaign performance metrics and provide actionable insights to improve engagement and conversion outcomes.
• Collaborate with marketing and business stakeholders to understand campaign objectives and convert requirements into technical execution.
• Work with CRM and data teams to ensure accurate data flow, synchronization, and governance across platforms.
• Utilize SQL for data manipulation, segmentation, and reporting to support campaign execution and analysis.
• Work with Mobile Studio, CloudPages, or Advertising Studio to create multi-channel marketing solutions.
• Maintain documentation, campaign playbooks, and process standards to support operational efficiency and scalability.
• Stay current with Salesforce platform releases, new features, and marketing automation best practices to recommend and implement improvements.

Qualifications

• Bachelor's degree in Computer Science, Information Systems, Marketing Technology, or equivalent experience and professional development.
• 5+ years of experience working with Salesforce Marketing Cloud or similar marketing automation platforms.
• Hands-on experience with:
• Journey Builder and Automation Studio
• Email and landing page development using AMPscript, HTML, and CSS
• Data extensions, data segmentation, and subscriber management
• Experience with SQL for data manipulation and segmentation.
• Experience with Mobile Studio, CloudPages, or Advertising Studio.
• Strong understanding of digital marketing strategy, lifecycle communications, and audience targeting concepts.
• Ability to translate business marketing requirements into scalable technical solutions.
• Strong analytical and communication skills with the ability to work cross-functionally.

Required Certifications

• Salesforce Marketing Cloud Email Specialist
• Salesforce Marketing Cloud Administrator
• Salesforce Marketing Cloud Consultant (includes CloudPages, AMPscript, and multi-channel campaign management) (Equivalent demonstrated experience may also be considered.)

POSTING DETAILS
Location: 530 - Corporate
Working Conditions: Office Environment
Reports to: Manager Technology Services
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Purolator is an equal opportunity employer committed to diversity and inclusion. We consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, Aboriginal/Indigenous status or any other factors considered discriminatory. If you require an accommodation during the recruitment process, we will work with you to meet your needs.
At Purolator, we are committed to ensuring our recruitment process is fully compliant with Canadian law. As part of the first round of pre-screening, the application process may involve the integration of human oversight with an automated AI solution ("AI Tool") to assist in evaluating candidate qualifications for the position for which they are applying. This AI Tool assists in automating certain stages, such as resume screening and skills assessments, and helps expedite getting to the initial communication stage with candidates. Any personal information shared with Purolator will be used strictly for the purposes of these job applications in compliance with applicable privacy law. If you have any questions about the process, please contact:
We recognize that our employees and their families are key stakeholders. We will only be successful as a business if we provide our employees with a safe and healthy workplace and we have the right people in the right roles with the support they need to succeed. We hire for attitude and train for skills. To learn more about us and our values, go to www.purolator.com.
At Purolator, every day is an opportunity for our employees to connect with one another and with our customers to help make a positive impact in the communities where we live, work and play.

Skills Required