Job Description

Company Description
Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients\xe2\x80\x99 businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe. Over the past year, Publicis Media has been transforming the way we do our business. From structuring our investment practice around data and digital to bringing our strategy, data sciences and research practice under one house, we\xe2\x80\x99ve been shaping Publicis Media to be the media network of tomorrow. One that both you and I want to work at. Publicis Media Canada is proud to be Great Places to Work\xe2\x84\xa2 certified and recognized with Best Workplaces\xe2\x84\xa2 for Today\xe2\x80\x99s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions. We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.


This role supports Canada\xe2\x80\x99s Marketing and Media Strategy efforts. A key goal of this position is to leverage consumer insights to develop and implement marketing strategies that will build awareness, enhance the brand and drive incremental visitation and revenue from Canadian tourists. Key responsibilities will include developing and managing full funnel strategies with a strong focus on digital and social for Disney Cruise Line. Secondarily this role will provide support as required for Walt Disney World Resort, Disneyland Resort and Aulani, a Disney Resort & Spa. Responsibilities
Budget Management:

• Responsible for tracking and reconciliation of all Canada Marketing and Media Strategy budgets; supporting Walt Disney World Resort, Disneyland Resort, Disney Cruise Line and Aulani, a Disney Resort & Spa.

Marketing Strategy:

• Collaborate with internal and external partners and agencies to obtain, analyze and interpret data to determine marketing program performance and develop future plans based on findings.
• Conduct ad hoc analyses to assess offer performance, booking patterns, etc.

Media Campaign Planning and Execution:

• Assist with the development of, and manage, the execution of annual and quarterly media campaigns; campaigns will have a strong digital and social focus but will include all mediums including YouTube, audio, OOH television, gaming.
• This role will be responsible for managing media plans with both internal and external agencies, assessing both parties requested budget and tactics and determining which strategies will utilize dollars in the most efficient way to meet marketing objectives.
• Support campaign monitoring and optimizations.
• Continually seek out new digital advertising opportunities.
• Manage pre-arrival and acquisition CRM campaigns.
• Manage the content strategy for consumer English and French websites including launch of all offer and new product/celebration websites and/or microsites.

Creative Development:

• Work with internal and external agencies to manage the development and approval of creative required for campaign execution.
• Ensure Canadian insights, unique market and plan needs are communicated and included in creative executions.

Qualifications
Required Qualifications:

• 3+ years\xe2\x80\x99 experience in Digital Marketing/Media Buying/Brand Building/Strategic Planning.
• Keen attention to detail with strong analytical abilities.
• Strong knowledge of excel.
• Strong understanding of social and digital media buying, tracking and analysis is required.
• Strong familiarity with social platforms and digital industry trends.
• Excellent oral and written communication skills, strong business acumen.
• Experience managing creative development (in-house and external agencies).
• Ability to work effectively with remote teams.
• Superior organization and time management skills.
• Proven ability to successfully manage multiple priorities in a multi-stakeholder environment.
• Must be able to build PowerPoint presentations.
• A valid passport required.
• Legally able to travel to and drive in the United States.
• French oral/written skills are an asset.
• Bachelor of Commerce degree or equivalent.

Disney Parks & Resorts Overview The Canada office of Disney Parks and Resorts is responsible for Marketing and Sales activities for the Walt Disney World Resort in Florida, the Disneyland Resort in California, Disney Cruise Line, Aulani a Disney Resort & Spa in Hawaii and Adventures by Disney. We are a dynamic group of professionals who are passionate about positioning Disney Parks & Resorts as the most trusted provider of travel and leisure experiences throughout the world. The Walt Disney World Resort is the most popular tourist destination in the world encompassing over 120 square kms and includes 4 world famous theme parks, two water parks, over 26 owned and operated resort hotels plus shopping, dining, entertainment and recreation offerings. The Disneyland Resort features two theme parks - Disneyland Park, \xe2\x80\x9cThe Happiest Place on Earth\xe2\x80\x9d, and Disney\xe2\x80\x99s California Adventure Park that captures the excitement of California through Disney storytelling - a place where Disney magic meets California fun. Disney Cruise Line offers an array of incredible itineraries and has created an industry-leading family cruise experience. Aulani is a Disney Resort & Spa located in beautiful Ko Olina, Hawaii. Adventures by Disney provides hassle-free, guided vacations to destinations worldwide.
Additional Information
Publicis Media is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Publicis Media however, only those candidates selected for an interview will be contacted.