Job Description

Marketing & Lead Development Specialist

Unity Connected Solutions is a full-service communications provider specializing in the design, implementation, optimization, and management of voice, video, and data technologies. We aim to enhance business productivity, efficiency, and communication quality. At Unity Connected Solutions, we collaborate closely with our clients to address their most critical communication challenges, partnering with them to deliver tailored solutions that meet their specific business needs. Our company is "Driven by Customers, Powered by Trust."

Summary

We're hiring a Marketing & Lead Development Manager to create interest, qualify prospects, and book first meetings for our various solutions such as nurse call, access control, and cloud telephony. You'll run targeted campaigns, respond to inbound inquiries quickly, develop partner programs, and hand off well-documented opportunities to the sales team. Note, this is

not

a closing role.

Key Responsibilities:

Campaigns and Outreach

Plan and run multi-channel campaigns (email, LinkedIn, search, website, webinars). Build audience lists by industry (senior-living, healthcare, public sector, multi-site enterprise). Create landing pages and short nurture sequences; keep one-pagers, case studies, and slides current. Manage the company's social media presence

Lead Handling and Qualification

Watch inbound channels (website forms, phone, events) and reply within two business hours during office hours. Run short discovery calls to confirm fit, needs, timing, and buying roles. Book meetings for sales/solutions engineers and capture clear notes and next steps in the CRM. Monitor RFP site and triage opportunities

Partner and Channel Marketing

Co-market with manufacturer partners (joint webinars, lunch-and-learns, co-branded assets). Plan and track use of partner marketing funds; manage partner portal tasks (deal registration, proof of performance, claims).

Events with Real Follow-Through

Select and execute a small number of trade shows and micro-events. Drive pre-event outreach, on-site lead capture, and post-event follow-ups that result in booked meetings.

Marketing Operations and Reporting

Keep CRM and ERP records clean (contacts, roles, activities, next actions). Use Apollo for list building and sequences; coordinate Five9 for marketing automation and contact data. Publish simple weekly dashboards: new leads created, first meetings booked, response times, and campaign spend versus results.

What Success Looks Like

A steady monthly volume of new qualified prospects. A healthy share of first meetings turning into active sales opportunities. Fast response times to new inquiries. Partner and event programs that pay for themselves within one quarter. Clear, complete handoffs to sales with discovery notes and agreed next steps.

Qualifications

Must-Have:

1-3 years in B2B marketing or lead development within tech, telecom/systems integration, security, communications, or healthcare technology. Demonstrated ability to generate qualified first meetings and pipeline through campaigns and partner programs. Hands-on experience with CRM and marketing tools, prospecting tools (Apollo), and basic analytics. Strong phone presence and crisp, value-focused writing. Highly organized; builds repeatable processes and hits deadlines.

Nice-to-Have

Experience with senior-living/healthcare, municipalities, or multi-site enterprises. Familiarity with Canadian public-sector/healthcare procurement and common RFP portals. Basic design skills (Canva/PowerPoint) and comfort with simple campaign reporting.

Working Conditions

Hybrid office/client-site model; occasional evening webinar or event support. Travel for client meetings, partner sessions, and selected events (~10-20%).
Job Type: Full-time

Pay: $70,000.00-$80,000.00 per year

Benefits:

Casual dress Company events Dental care Disability insurance Employee assistance program Extended health care Life insurance Mileage reimbursement Paid time off RRSP match Vision care Work from home
Work Location: Hybrid remote in Markham, ON L3R 9W7