Job Description

The Moncton Wildcats is currently seeking a Marketing and Digital Sales Manager to join their Quebec Major Junior Hockey League ice hockey team.

Reporting to the General Manager of Business Operations, the Marketing and Digital Sales Manager is responsible for driving ticket sales, growing the Team\xe2\x80\x99s brand, and managing Moncton Wildcats marketing department. The Marketing and Digital Sales Manager is in charge of generating revenues via ticket sales on online platforms through integrated marketing campaign. The position requires a strong comprehension of a client buying process and brand building.

The Marketing and Digital Sales Manager will have an opportunity to play a central role in the growth strategy of the Wildcats and to stand out in a Team committed to excellency in the sports and entertainment industry.

Key Responsibilities:

Ticket sales:

• Develop and execute the Single Game Ticket (SGT) sales strategy to achieve the Team\xe2\x80\x99s objectives;
• Oversee and manage all SGT sales channels to reach fans (box office, online, direct marketing, social media, traditional media);
• Collaborate to develop all ticket sales strategy including membership, groups, and suites;
• Develop and optimize all marketing and advertisement campaigns, including brand awareness, tickets sales, sponsorship, and community;
• Oversee and manage marketing and advertisement budgets.

Branding, content and communications:

• Develop and oversee the execution of the brand strategy including growing the reach of all the teams\xe2\x80\x99 platforms;
• Oversee and manage content creation strategy and its execution;
• Manage and optimize the website of the Team in both official languages;
• Oversee all communications and their brand alignment including sales, sponsorship, PR, social media and broadcast;
• Collaborate with every department to support their growth by providing marketing expertise.

Fan experience:

• Collaborate with stakeholders to create best Game Day Fan Experience while supporting Sponsorship objectives.

Administration:

• Manage, recruit, train, coach, supervise, evaluate, and motivate the marketing team;
• Track and report key KPI (ticket sales, fan engagement, etc.) to the management team.

Qualifications:

• Bachelor\xe2\x80\x99s degree in Business, Marketing, Communications, or other related field required.
• Minimum of Three (3) to five (5) years of relevant experience.
• Excellent verbal and written communication skills in both official languages (English & French) required.
• Proven to perform well under pressure and meet time sensitive deadlines.
• Ability to respond to any situation quickly and professionally.
• Ability to work flexible hours including nights, weekends, and holidays.
• Ability to work well on a team and independently. Ability to engage well with others.

What We Offer:

• The successful candidate will receive a competitive salary commensurate with skills, ability and experience, along with a comprehensive package including:
• A dynamic, safe and rewarding work environment;
• Opportunities for growth and career advancement;
• Flexible health and dental benefits package;
• Life and disability insurance;
• Enrollment in company RRSP matching program;
• Wellness benefits including Fitness and Weight Management Reimbursement;
• Employee and Family Assistance Plan;
• Employee discounts and perks.

To Apply for this Career Opportunity:

We thank all candidates for their interest, however, only those selected for interviews will be contacted.

NOTE: The recruiter is reviewing and interviewing eligible applicants for this position as they are received. If you are interested in this posting, you are encouraged to apply as soon as possible.

To learn more about our products and services, click .

Moncton Wildcats Hockey Limited is committed to the principle of equal opportunity in its employment practices and to providing an environment free from discrimination.

Additional Information

• Posting Date: May 31, 2023

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