Job Description

If you take pride in being compassionate, honest, professional and safe, consider an exciting and rewarding career at Shannex. Our communities offer more than a place to work - they welcome and celebrate Great People who inspire meaningful connections while Leading the Way to Better Living\xe2\x84\xa2.

We are searching for a Manager, Marketing and Digital Engagement to join our Brand Team based in Halifax, Nova Scotia.

This is a one-year term opportunity with the potential of a renewal/extended contract.

Meaningful Benefits

You will be surrounded by supportive and talented team members who make our communities great places to live, work and visit. As an established and respected organization in the healthcare sector, Shannex offers opportunities for growth, development and advancement.

As a member of the Brand Team, you will work alongside subject matter experts who provide leadership and creative services in the areas of marketing, communications, sales and service excellence standards to every operating division across Nova Scotia, New Brunswick and Ontario. Additional benefits include:

• Access to virtual healthcare 24/7 for FREE through the group health benefit plan
• RRSP program (with employer matching)
• Three weeks paid vacation and travel insurance
• Free onsite parking and a private office space in our beautifully designed Home Office
• Access to thousands of vendors offering perks and discounts through our WorkPerks program
• Access to continuing education and training through Shannex\'s Centre of Excellence
• Opportunities to be part of innovation and continuous improvement initiatives
• Recognition and Rewards for service excellence and safety

About the Opportunity

As the successful candidate, you are experienced in campaign management, digital journey-mapping, CRM/CMS, marketing automation and conversion measurement. You think beyond paid advertising and take an integrated approach to optimizing user experiences with earned, shared and owned content. You thrive in a fast-paced environment and enjoy collaborating with others to create efficient strategies based on your experience and knowledge of industry trends and best practices.

• Supports marketing, sales, employer brand, and business objectives by leading campaigns and projects; contributing to organizational content strategy; collaborating with Creative Services on asset development
• Manages agency partner relationships, projects, deliverables, reporting and sharing data from all available sources to enhance future plans/creative
• Provides expertise and hands-on support to improve and nurture Shannex\'s various websites using our web content management system (CMS), as well as online profiles and listing sites
• Oversee regular digital auditing to ensure consistency and accuracy in messaging, working with internal and external content contributors/partners to ensure digital presence is optimized and adheres to best practices (SEO, UX, accessibility, structure/navigation)
• Applies a use case approach to identify opportunities for continuous improvement, leveraging automation to deliver well-timed, well-crafted content to those who matter most, working with partners and vendors to navigate platform integration, APIs and automation flows
• Considers data a key driver of insights, using CRM tools and available analytics to nurture relationships with audiences by understanding flow of traffic and efficacy of content at all stages of the digital journey, from awareness and exploration to consideration, intent and celebration

About You

In addition to placing high value on continuous improvement, collaboration and accountability, you bring:

• A passion for the healthcare sector and helping to connect people with meaningful information, opportunities and services that improve their quality of life.
• 5-7 years in progressive marketing roles with proven success in campaign development and/or management, CRM/CMS, information architecture navigation, marketing automation, audience segmentation, user experience and data analysis/reporting.
• Digital campaigns, agency experience, copywriting, usability testing, social media management, accessibility standards, and Canadian Anti-Spam Legislation knowledge is considered an asset
• A Degree/Diploma/Certificate in Marketing, Digital Marketing, Advertising (or equivalent experience)

About Us

It all began in 1988 when our Founder, Joseph Shannon, purchased a single nursing home in his hometown of Sydney, Cape Breton. For 35 years, Shannex has grown as a trusted provider of senior accommodations, services and care in Nova Scotia, New Brunswick, and Ontario. Our industry-leading services are inspired by residents and delivered by Parkland Retirement Living and Lifestyle Residences, Shannex Enhanced Care, Faubourg du Mascaret, and a home care division of team members who create an exceptional resident experience and a positive, fulfilling work environment where every voice matters.

If you\'re ready to join the Shannex team of Great People, apply today!

Great People is a core value at Shannex based on the belief that our team members are the spirit and foundation of the organization. Shannex believes equity, diversity, inclusion and belonging is about creating a culture that embraces the uniqueness of individuals, where every person is treated fairly and where racism and discrimination are not tolerated. At Shannex, every team member belongs.

All applications are kept in strict confidentiality.
Only those selected for an interview will be contacted.

Shannex