Marketing and Communications Coordinator

Where Greatness Grows

The greatest achievements in history are borne from the greatness within people \xe2\x80\x93 where human potential meets vision, and passion fuels evolution. Unlocking this potential is the most important thing we do at Bird.
As a leader in Canadian construction for over 100 years, the impact of our team is etched deeply within the core of our legacy. Beyond Bird, this impact is felt in the fundamental aspects of our everyday lives. From the critical infrastructure we depend on, to the energy and resources that keep us moving - we are powering our communities and shaping Canada\xe2\x80\x99s skylines coast-to-coast. Entrenched in the foundation of a culture built more than a century ago is an enduring quest to reimagine what is possible. Our impact is greater than ever, and we are looking for those who seek to redefine their story.
We are a dynamic team of over 5,000 with a range of professions, backgrounds, and areas of expertise. This breadth of diversity in people and opportunities is one of greatest aspects of building your career with Bird. Every trajectory looks different. At Bird, you hold the pen, and you write your story. As you unlock your potential, you are surrounded by a team that supports you every step of the way.
Be a part of our team, where we pride ourselves on the quality of our work and the way we treat each other and our partners. You will build a career and long-lasting relationships based on respect, collaboration, and a solution-focused mindset. Bird is a place where you will unlock your potential and achieve your goals.
Reporting to the, Director of Business Development the Marketing and Communications Coordinator will work closely with the Business Development and Operations teams to primarily support marketing and business development programs and activities; and to participate in proposal development as necessary.

This position is based at our Ellwood Drive SW Edmonton, AB office.

Responsibilities

Marketing Activities

• Collaborate with the Business Development team on marketing and communication strategies that are flexible depending on current business and market trends.
• Work with the Business Development and Operations Teams in establishing an annual marketing plan and budget for the Northern Alberta Buildings Group, tied to the strategic goals and specific potential market and project opportunities.
• Work with the Director, Business Development and Operations teams in management of marketing budget and plan; create an event schedule, aligned with the Marketing Plan, and work with the Business Development and Operations Teams on delivery and execution of that schedule.
• Identify and maintain registrations of associations, events, conferences and clients to enhance Bird\xe2\x80\x99s brand in the market; coordinate promotional activities/events aligned with the Industrial Business across Canada (e.g. event planning, client invites and RSVPs, etc.).
• Organize annual partner and client events and gifting.

Corporate Imaging

• Assist the corporate marketing team with imaging and branding.
• Coordinate all requests that require the corporate logo, facilitate communications between the Group and corporate marketing team on all logo and branding requests and work with the corporate marketing team to identify key messages and incorporate into communication.
• Create and implement business specific communication strategies in alignment with the Corporate Communications team, including social media, advertising, etc.
• Work with the Corporate Communications Team to support the updates of and upgrades to the Group\xe2\x80\x99s internet portal and websites.
• Obtain corporate marketing team approval for all external promotional
  material.

Business Development Support

• Work with the Business Development and Operations Teams in the preparation of marketing collateral (advertisements, one-pagers, brochures, posters, and general graphic design) and presentation materials (print and digital forms) while following brand standards to ensure consistent look and feel for all documents.
• Support business development initiatives (client events, conferences, tradeshows, etc.) as required.
• Support the ongoing tracking and maintenance of contact lists and prospects in company CRM database.
• Maintain business development content library of one-pagers, presentations, marketing material, client files and other documents.
• Manage inventory of materials and company swag as required for the Business Development teams.
• Scout and apply for relevant industry awards and submit eligible projects.
• Support sales pipeline, leveraging Microsoft Dynamics CRM, including management and administration of dashboards, preparation of sales reports, and supporting Business Development in maintaining opportunity quality and completeness.
• Research and gather client specific information in support of Business Development team.
• Prepare correspondence, meeting minutes, and other documentation, as required.

Proposals

• Create and maintain proposal templates.
• Create and update marketing descriptions of projects for proposals.
• Create and update personal biographies and resumes for the Project Team.
• Maintain proposal library of resumes, project profiles, presentations and photos while following brand standards to ensure consistent look and feel for all documents.
• Participate in the ongoing maintenance of the Proposal Responses in support of standardized bid assets (standard responses, static documents, templates, graphics, images, etc.).
• Support the preparation of pre-qualification, requests for information, solicitation of interest documents.
• Create final proposal documents including printing, copying, collating, folding and binding and ensure they are ready for on time delivery.
• Provide input for the ongoing advancement of the systems, standards, and practices that build efficiencies, accuracy, and speed into Bird\xe2\x80\x99s proposal process.

Communications

• Liaise with Corporate Communications to ensure consistency of brand and marketing information.
• Help enhance the Group\xe2\x80\x99s visibility and recognized value to our chosen markets in the buildings sector.

What We Are Looking For

• 3-5 years\xe2\x80\x99 experience in sales/business development environment with marketing and/or proposal creation responsibility
• Experience with InDesign, Illustrator and Adobe software applications
• Experience working with a CRM tool, Prezi, PowerPoint, Microsoft Outlook, Excel, and Word
• Experience in Microsoft Dynamics is an asset
• Excellent project management skills and understanding of key business processes
• Ability to forge, grow and maintain positive relationships
• Ability to manage multiple priorities simultaneously and meet the time demands of unpredictable activities; capable of handling pressure and challenges in a dynamic business environment
• Ability to work within tight deadlines and prioritization of work to achieve them
• Ability to maintain a high degree of accuracy and attention to detail
• Highly developed interpersonal, communication, and organizational skills
• Demonstrates a sense of urgency and strong commitment to achieving goals; ability to work in challenging, fast paced environment
• Ability to work collaboratively with a positive attitude
• Superior written and verbal communication skills

We Put Safety First
A healthy and safe work environment is non-negotiable. We build a culture of operational and psychological safety through engagement, learning and leadership.

We Lead With Honesty
We speak and act with integrity, clarity and care so people can trust our word and our work. Being honest means we can deliver the best outcomes and consistent results.

We Are Stronger Together
Success is a team effort. Our inclusive workplace enables our combined expertise, humility and creativity to unlock our greater potential.

We Are Driven To Do Great Work
We built our name on quality. We have a passion for excellence in our work and relationships that honours our businesses and our industry.

We Create Opportunity
Rooted in a solid foundation, we adapt and grow to face the future. We are committed to elevating each other to chart the best path forward in an evolving world.