Job Description

About Loyalist

Loyalist College is built upon the lands governed by the Dish with One Spoon wampum agreement. We affirm and thank the Haudenosaunee, Anishinaabeg and Huron-Wendat nations for their continued caretaking of the land. At Loyalist, we empower our students with wraparound support services and hands-on training to succeed on any path they choose. Our academic programs are responsive and innovative, designed to solve pressing social and economic challenges and meet the evolving needs of our regional industry and community partners. Our graduates enter the workforce equipped with the knowledge they need to be better global citizens, and with future-focused skills to lead change in their fields. With a presence in Belleville, Bancroft, Port Hope, Tyendinaga and Toronto, we believe our institutional responsibility extends beyond the classroom to seeing the big picture for the communities we serve. Our expertise in applied research and deep connections to local industry support economic development, to the benefit of businesses, entrepreneurs, changemakers and innovators. Our commitment to decolonization, and the pursuit of a more inclusive, equitable world, means we hold ourselves accountable to the diverse perspectives, cultures and experiences that shape our communities.

Position Summary

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The Marketing and Communications Associate will assist the in executing marketing projects and maintaining the Loyalist College website. The role involves collaboration with college employees and external partners and includes some graphic design responsibilities. The successful candidate will produce diverse communications materials for various platforms, aimed at prospective students and stakeholders. This position requires the ability to work both collaboratively with the Marketing and Communications team and independently to meet project goals. The role entails updating the website, enhancing the college's online brand, SEO optimization, project planning, and producing written and visual marketing content.

Duties and Responsibilities

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Collaborates with employees across the college to create essential publications and brochures, including graphic design elements. Executes marketing strategies across online, multimedia, and social media platforms. Creates and posts approved content across various channels, including emergency updates. Manages timelines for projects, incorporating tasks like writing, proofreading, and quality control. Gathers and analyzes engagement metrics from website and advertising campaigns, reporting to stakeholders. Conducts regular usability tests and reviews to optimize website user experience. Implements SEO strategies and stays updated on web marketing trends and technologies. Ensures content quality, consistency, and relevance, utilizing feedback for continuous improvement. Coordinates with internal departments and IT for effective content creation, updates, and issue resolution. Stays up to date on emerging marketing and communications trends. Regularly updates website content to keep it current, relevant, and engaging for users. Other duties as assigned

Qualifications

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Completion of a three (3) year degree or diploma in journalism, communication arts, media, television or new media, or equivalent. Minimum of three (3) years experience working in a related field. Proven ability to proactively plan and execute large marketing and communication projects. Content development and editing experience with a focus on web content, advertising, and print publications. Demonstration of ability to write and edit, as well as support long-term planning and successful development of the website. Strong problem-solving skills, capable of identifying issues and implementing effective solutions.

Please note:

Following an offer of employment, candidates with Canadian credentials will be required to provide official transcripts from the granting educational institution(s); candidates with international credentials must provide World Education Services (WES) www.wes.org/ca evaluation (at their own cost) confirming Canadian equivalency of their credentials.



Loyalist is committed to promoting a diverse and inclusive college community. We encourage and welcome applications from marginalized and equity seeking groups. Loyalist College is committed to accommodating applicants with disabilities throughout the hiring process. If you have accommodation needs, please inform us as soon as possible by sending an email to humanresources@loyalistcollege.com.


We thank all applicants, however, only those selected for an interview will be contacted.