Job Description

Marketing Analytics Manager

On-site | Vancouver Office - 675 W Hastings St.

About

EviSmart

(TM)

EviSmart(TM) is revolutionizing the built environment through intelligent systems that connect data, automation, and design. Our mission is to empower smarter living and working spaces using cutting-edge

IoT, AI, and data-driven technologies

.



We thrive on

data, creativity, and accountability

-- and we're growing fast.

What

You'll

Do

As the

Marketing Data & Strategy Manager

, you'll play a critical role in how our Go-To-Market (GTM) team uses data to drive strategy and performance. This is a senior, hands-on role for someone who lives at the intersection of

analytics, strategy, and business insight

. You'll audit data flows, validate reporting, and hold the team accountable to measurable outcomes that impact pipeline, revenue, and growth.

Data Infrastructure & Audit


Own and audit

GTM data pipelines

across CRM, marketing automation, attribution, and analytics platforms. Ensure

data integrity, governance, and compliance

across all marketing touchpoints. Identify and resolve gaps in

tracking, tagging, or attribution models

. Define and enforce standards for

data capture, validation, and reporting

across systems.

Advanced Analytics & Modeling


Develop

predictive models and cohort analyses

to forecast funnel performance, pipeline contribution, and ROI. Build

dashboards, performance frameworks, and scoring systems

using

SQL, BI tools, and Python/R

. Run

scenario analysis, sensitivity testing, and simulations

to evaluate spend allocation and campaign impact. Validate data accuracy, optimize models, and maintain reproducible analytics workflows.

Strategic Insights & Recommendations


Deliver

independent, data-backed performance reports

to GTM leadership. Highlight risks, growth opportunities, and trade-offs that impact

pipeline, revenue, and marketing efficiency

. Translate complex findings into

executive-level insights

that inform GTM strategy and investment. Partner with

Marketing, Sales, and Product

to align on shared metrics and ensure data-driven accountability.

Governance & Standards


Establish scalable frameworks for

funnel metrics, lead attribution, and multi-touch ROI

. Ensure compliance with

data privacy and security standards

(GDPR, SOC 2, HIPAA if applicable). Enforce

data-driven discipline

across the GTM organization to maintain accuracy, consistency, and transparency.

What

We're

Looking For

5-7 years

of experience in

data analysis, marketing analytics, data strategy, or marketing operations

in GTM or high-growth environments. Proven expertise in

data modeling, pipeline auditing, and marketing performance analysis

(spend efficiency, funnel health, attribution, ROI). Hands-on experience with

BI and analytics tools

(Looker, Tableau, Power BI) and

CRM/automation platforms

(Salesforce, HubSpot, Marketo, Google Analytics). Strong proficiency in

SQL

and one scripting language (

Python

or

R

preferred). Ability to design scalable frameworks for

GTM performance tracking

and enforce data standards. Excellent communication and presentation skills -- you can influence leadership through clarity and insight.

Nice to Have

Background in

audit, compliance, or data governance

functions. Experience in

SaaS, B2B tech, or healthcare/dental industries

. Familiarity with

statistical modeling, machine learning

, or

revenue forecasting

. Master's degree in

Business Analytics, Data Science

, or a related quantitative field.

Why Join Us?

Meaningful Impact:

Build scalable data frameworks that directly influence company growth.

Empowered Culture:

Join a team that values accountability, innovation, and transparency.

Collaborative Environment:

Work with Marketing, Sales, and Product to shape how data drives strategy.

Career Growth:

Contribute to a fast-growing company where your work is visible, valuable, and foundational.





This isn't just reporting metrics.

It's

building the data backbone

that drives smarter, faster, and more impactful marketing decisions.



If you're ready to bring clarity, impact, and precision to how we go to market --

we'd love to hear from you.

Apply today and help define the next generation of data-driven marketing at EviSmart.