Job Description

Role Summary

We are seeking a Marketing Data & Strategy Manager

to join our Go-To-Market (GTM) team. This senior role is responsible for

auditing and validating how data is used across marketing to guide GTM strategy

. You will be hands-on with data -- ensuring the accuracy of reporting, monitoring KPIs, and analyzing campaign effectiveness -- while also holding the marketing team accountable to measurable, data-driven results.





This position is ideal for someone who thrives at the intersection of

analytics, strategy, and leadership oversight

. You will be the

data-driven manager

ensuring that every marketing initiative is aligned to GTM goals and delivering ROI.

Key Responsibilities

Audit and oversee all GTM marketing data processes, ensuring

accurate and consistent reporting

across campaigns, spend, funnel conversion, and ROI. Build and maintain dashboards, scorecards, and performance frameworks to track marketing impact on pipeline and revenue. Identify discrepancies, inefficiencies, or risks in marketing data and recommend corrective actions. Partner with Marketing, Sales, and Product leaders to align GTM metrics and enforce

data-driven accountability

. Lead the definition of

standards for marketing data quality, governance, and reporting practices.

Provide independent, data-backed performance reports

to GTM leadership, highlighting both risks and opportunities. Act as the

data guardian

for GTM marketing -- ensuring campaign insights are reliable, actionable, and strategically aligned.

Qualifications

4-6 years of experience in

marketing analytics, marketing operations, or data strategy

roles, ideally in a GTM or high-growth environment. Proven ability to

audit and analyze marketing performance data

(spend efficiency, funnel health, lead attribution, ROI). Hands-on experience with CRM and marketing systems (Salesforce, HubSpot, Marketo, Google Analytics, Looker/Tableau, or similar). Strong analytical and problem-solving skills; ability to spot inconsistencies and uncover insights from complex datasets. Excellent communication and presentation skills -- able to translate findings into clear actions for leadership. Business acumen and understanding of

GTM strategy, growth funnels, and marketing ROI.

Nice to Have

Experience in

audit, compliance, or data governance

functions. SaaS, B2B tech, or healthcare/dental industry background. Familiarity with data privacy and compliance standards (GDPR, SOC2, etc.). * Master's in Marketing