7 years of experience in digital marketing analytics, preferably for online retail or e-commerce.
Extensive hands-on experience with Adobe Analytics, including dashboard creation, data pulls, and insights generation.
Proficiency in exploratory data analysis, statistical techniques, and data storytelling.
Experience in building, maintaining, and optimizing reporting tools and dashboards.
Ability to collaborate with business stakeholders to gather analytics requirements and translate them into scalable technical solutions using Azure platforms.
Preferred Skills & Qualifications
Experience in a Big Data environment.
Familiarity with additional digital marketing platforms such as Google Analytics and Tableau.
Knowledge of AB testing methodologies and tools.
Exposure to AI/ML-driven marketing analytics or automation solutions.
Hands-on experience with Azure ML, Azure Data Factory, Azure Synapse, and Power BI.
Day-to-Day Responsibilities
Support business analytics with a focus on integrating AI solutions and data science applications.
Synthesize data from multiple sources, identify anomalies, and generate actionable insights.
Support business performance reviews, analyze trends, and track marketing program effectiveness.
Define and refine business KPIs, analyze conversion funnels, and recommend improvements to engagement and conversion.
Work in agile, cross-functional, and geographically dispersed teams.
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