Job Description

Responsibilities

MANAGER, MARKETING & COMMUNICATIONS Reports to: Vice-President, Brand Experience Date: August 2022 | Permanent | Full-Time POSITION SUMMARY Reporting to the Vice-President, Brand Experience, the Manager, Marketing & Communications is responsible for communicating the work of United Way and sharing the impact of the Cradle to Career strategy with the community. They will lead and implement activities that align with the organization’s strategic priorities, manage cross-functional projects, and lead a variety of initiatives. The successful applicant will require strong media relations and buying experience, outstanding storytelling, written and verbal skills, along with experience with direct mail and digital marketing. Knowledge of graphic design, videography, data analysis and web management is an asset. RESPONSIBILITIES You are someone who thrives in using their knowledge and skillset to do the following:

• Work collaboratively to create, implement, and analyze marketing and communications plans to support United Way and ProsperUs initiatives
• Work cross-functionally to develop direct marketing strategies to solicit donors through print and digital campaigns
• Build relationships with media partners to promote the work of United Way
• Develop and negotiate media buys and sponsorship opportunities
• Create compelling impact communications, including stories, blogs, messaging, videos and social content, to share the impact of the Cradle to Career strategy
• Analyze data for continuous improvement
• Apply your knowledge of marketing and communications principles to lead and motivate others to accomplish a common set of goals
• Keep abreast of all trends in the marketing/communications industry and perform other related duties as assigned
• Perform other related duties as assigned

In addition to the above, you are proficient in the use of the following technology:

• Adobe Creative Suite

o Designing marketing collateral, including print and digital assets

• Digital Support, Analysis and Web Maintenance

o Knowledge of Google Analytics, HTML, and WordPress preferred o Knowledge of Customer Relationship Management systems (i.e. Salesforce) o Knowledge of digital fundraising platforms or special event hosting platforms (i.e. One Cause) an asset

• Videography/Photography

o Ability to photograph/film and edit photos/video

• Microsoft Office Suite, including Excel, PowerPoint and Publisher
• Zoom and/or Microsoft Teams

o Hosting interactive online meetings and webinars, making use of polling, breakout rooms, chat, and other functions to engage your audience

• Social Media

o Using Facebook, Twitter, Instagram and other social platforms to drive digital campaigns, posts and interact with potential and existing donors o Ability to analyze of data across social platforms QUALIFICATIONS

• A Post-Secondary Degree or Diploma in Marketing, Communications, Business, or an equivalent combination of education, training, and expertise
• Minimum of 3 years of combined marketing and communications experience
• Must have experience with copywriting, social media, graphic design, videography, data analysis, website maintenance, and marketing in all forms and channels
• Must maintain a valid driver’s licence and access to own transportation
• Ability to work flexible hours including evenings and weekends, when necessary
• Fluency in another language is considered an asset*

BENEFITS

• Permanent, full-time position, 35 hours per week
• Flexible Schedule
• Medical / Health Benefits: begin after successful completion of probationary period
• Group Pension Plan: begins after one year of employment
• Generous Vacation Entitlement & Paid Sick Days
• Summer Hours
• Wellness Program
• Employee Discounts
• Hybrid Work Environment: Due to COVID-19, the successful applicant will have the option to work from home during their regularly scheduled office hours until further notice.

If you have the above-mentioned qualifications, please submit your resume and cover letter by July 22nd , 2022. We thank all applicants for their interest. Please note that due to the volume of resumes, only candidates selected for an interview will be contacted. United Way/Centraide Windsor-Essex County is committed to developing a diverse and inclusive workplace. We encourage candidates from diverse backgrounds, including those who may need accommodations, to apply to join our team. In accordance with the Accessibility for Ontarians with Disabilities Act (A.O.D.A.) please contact us should you require accommodation to apply or if selected to participate in an assessment process. Job Types: Full-time, Permanent Benefits:

• Company pension
• Employee assistance program
• Extended health care
• Flextime
• Wellness program
• Work from home

Schedule:

• Monday to Friday

Education:

• Bachelor's Degree (preferred)

Experience:

• Marketing: 3 years (preferred)

Benefits