Director, Strategic Research & Insights (Consumer Experience)
in gathering, analyzing, and communicating research findings that help drive business decisions and customer experience improvements.
This role offers hands-on experience in
market and voice-of-customer (VoC) research
across dealer, consumer, and OEM audiences within the
automotive Finance & Insurance (F&I)
industry.
Working closely with internal stakeholders and external partners, this position will assist with
survey design, data analysis, dashboard reporting
, and
research communications
that support revenue-generating initiatives and customer experience strategy.
###
About LGM Financial Services
LGM Financial Services
is on a mission to change the way Canadians experience warranty protection. We partner with major global automotive brands to distribute
branded, high-quality financial and insurance products
across the country.
Our goal is to deliver
superior protection and an exceptional consumer experience
at every stage of the purchase journey. As a
values-based, social purpose organization
, LGM combines decades of expertise in the automotive and financial services industries with a commitment to delivering exceptional customer experiences and driving positive impact across our ecosystem.
Joining LGM means becoming part of a team that's
shaping the future of automotive protection through insight, innovation, and purpose-driven work.
###
What You'll Gain
Practical experience in
market and customer experience research
within the automotive F&I industry
Exposure to
real-world business problems, decision-making, and stakeholder collaboration
Opportunities to build
data analysis, storytelling, and presentation skills
Mentorship and learning in a
purpose-driven, growth-oriented organization
###
Key Responsibilities
Support the
design, programming, and testing
of customer and dealer surveys in Qualtrics
Collect, clean, and analyze
quantitative and qualitative data
from multiple research programs
Prepare recurring
reports and dashboards
summarizing key insights and trends
Contribute to
executive summaries and presentations
for internal and OEM audiences
Monitor
competitive intelligence, industry trends, and customer experience metrics
Help coordinate timelines and deliverables across ongoing
VoC and satisfaction studies
Maintain research documentation and ensure
data accuracy and consistency
Collaborate with
Marketing, Product, and customer-facing teams
to share findings that inform business strategy
###
Core Competencies
Analytical Thinking
- Comfortable working with data and identifying key insights
Attention to Detail
- Ensures accuracy in data entry, analysis, and reporting
Communication
- Translates data findings into clear, concise, and compelling messages
Collaboration
- Works effectively with cross-functional teams and external partners
Curiosity
- Naturally inquisitive and eager to learn about customer and market dynamics
Accountability
- Takes ownership of tasks and follows through on commitments
###
Required Skills
Proficient in
Microsoft Excel and PowerPoint
; experience with
Qualtrics
or similar survey tools is an asset
Comfortable
analyzing data and interpreting results
Strong
written and verbal communication skills
Organized, detail-oriented,
and able to manage multiple priorities
Familiarity with
data visualization tools
(e.g., Power BI) is an asset
###
Education
Currently enrolled in the final year of a
Marketing, Business Analytics, Data Science, Psychology, Economics
, or related program at a recognized Canadian post-secondary institution
* Eligible for a
term or contract placement (Jan-Apr/May 2026)
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