Job Description

Referred applicants should not apply directly to this role.All referred applicants must first be submitted through Workday by a current Loblaw Colleague.Founded in 2006, Joe Fresh is a leading source for modern style and accessible design, offering comprehensive lifestyle collections for men, women and children. Joe Fresh delivers quality and compelling value in categories spanning in apparel, accessories, and footwear. Joe Fresh collections are polished and sophisticated, with a focus on essential designs that appeal to a broad range of style-savvy consumers. With more than 350 Joe Fresh departments from coast to coast, the Joe fresh network is more than a great place to shop, it\xe2\x80\x99s a great place to work. We\xe2\x80\x99re committed to building our talented team who champion collaboration, kindness, and inclusivity. We are looking for innovative, hardworking, and collaborative team members for our Joe Fresh team. Join our team in our goal of helping Canadians Live Life Well\xc2\xae.In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct \xe2\x80\x93 it reinforces what our customers and stakeholders expect of us.Why is this role important :Loblaw is looking for an organized, self-starter who has a passion for digital and social media to take the role of Manager, Content and Social Media. The successful candidate will join a team of communications and social media experts. If you\xe2\x80\x99re passionate about fashion, retail and have digital skills and experience, then we\xe2\x80\x99re interested in you.As an integral part of the Integrated Communications team, this role is essential to the support of our divisional teams through the development and project management of digital and social content planning and execution.What you\'ll do:Develop and execute our annual Social Media strategy supporting all channels: Instagram, TikTok, Facebook, YouTube, Pinterest, and LinkedIn.Liaise with Integrated Communications, Marketing, Creative, Category, and Paid Media teams to co-ordinate and lead promotions and to increase engagement, follower base, community and drive sales.Manage social media content calendar from conceptualization to execution, including developing content concepts and over-arching influencer programs.Stay on top of digital content trends and react quickly to TikTok trends.Write copy that aligns with content and respects voice and tone of the Joe Fresh brand, while keeping in mind notions of social media best practices for each social channel.Assist in managing and responding to, and forwarding inbound customer inquiries and commentary to the appropriate internal teams when necessary.Be comfortable capturing content and being featured in front of the camera (video and still content).Work with the brand marketing team, and internal creative department to ensure that all digital creative meets brand standards, is consistent across all platforms and offers the best customer experience and encourages engagement.Analyze and report social channel and campaign performance to quantify the effectiveness of campaigns and drive learnings.Work with platform partners to ensure the business is adopting the latest product features and best practices.Liaise with Ecommerce team to test and validate destination/landing page effectiveness to encourage stronger action from user engagement and to better understand the customer journey on the path from awareness to purchase.Manage the social team and co-manage the social and communications internship program.What you bring:6+ years of work experience in social media marketing and managing various social channels for a brand.Experience building and executing a cross platform social media strategy.Experience generating and executing social media campaigns across platforms with a proven track record of growing Canadian audiences and delivering on engagement metrics.Experience using data and metrics to measure impact and determine improvements.Experience writing and editing copy for various social channels.Ambitious self-starter with ability to operate independently and thrive in fast-paced environment.Ability and willingness to roll up sleeves and execute to get the job done.Ability to work a flexible schedule, which includes weekends and holidays for posting / engagement (as needed).Savvy with understanding and working within brand/legal policies and guidelines for social media.Strong interpersonal skills; a team player with the ability to merge varying points-of-view and build partnerships to get things done.Strong analytical skills and the ability to make data-driven decisions.Keen sensibility and knowledge of fashion, social media, retail, pop culture, as well as marketing & digital trends.Proficient with editing suites: Adobe Photoshop, Adobe Premiere Pro, Canva, Excel, Word, and PowerPoint. Experience with Dash Hudson is an asset.How You\xe2\x80\x99ll Succeed:
At Joe Fresh, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today.Joe Fresh recognizes Canada\'s diversity as a source of national pride and strength. We have made it a priority to reflect our nation\xe2\x80\x99s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

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