Job Description

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.
Working Arrangement
Hybrid

The Opportunity
Manulife Wealth & Asset Management is a key area of growth for Manulife Financial Corporation (MFC). It consists of three direct and intermediated customer segments: Retail, Retirement and Institutional across the US, Canada, Europe, and Asia.
The SM Manager, will support channels and programs that build the WAM brand in key global markets across our businesses. They will contribute to strategy development and content development for both paid and organic and will tactically execute on our branded social channels. The Manager, Social Media will be tasked with increasing brand awareness/ consideration and shifting brand perception with target audiences across consumer and intermediary channels. Working closely with Performance Marketing, Corporate Communications, Digital and Brand leadership.
The successful candidate will be a critical member of the brand team who supports all social media activity across our digital ecosystem with a dedication to brand governance, performance and compliance considerations!
Capabilities required include:
Ability to think strategically, but act tactically
Ability to prioritize and communicate effectively within a global, highly-matrixed organization
Ability to plan and implement both paid and organic activity with a focus on thought leadership and a business-to-business-to-consumer model
Ability to collaborate and use impact & influence skills across segments/regions
Ability to report on performance, ascertaining trends and areas of optimization
Strong understanding of regional social media trends, market conditions, and regulatory environments to tailor social media strategies accordingly
Comfortable with emerging technologies such as Generative AI and how they can augment our current programs and processes to reach efficiencies and global scale
Proactive approach towards continuous learning and staying updated with the latest social media trends, tools, and best practices within the industry.
Responsibilities:
Build Global WAM Brand on Owned Channels
Collaborate with marketing teams, corporate brand team, editorial and agency partners to develop channel and program strategy, campaigns and daily activity for Manulife Wealth & Asset Management that will resonate with target audiences in support of business goals.
Drive full-funnel results, ensuring a measurement-based approach to achieving objectives and driving quality leads through data and client insights.
Use data-driven insights, analytics, and social listening tools to develop targeted content aligned with market and consumer trends - to help drive conversions and strengthen brand impact.
Collaborate with internal and external creative and media teams to develop breakthrough content and messaging that is tailored to resonate with the target audience at the right time and in the right format.
Report on monthly, quarterly brand and program metrics.
Uphold social media and brand governance including risk checks, compliance archiving and reporting.
Facilitate employee advocacy or ambassador programs and social programs for regulated individuals.
What are we looking for
Minimum of 5 years of relevant experience in marketing and building brands within the investment or financial services industry
Marketing experience and background in wealth and asset management is essential
Experience with both direct-to-consumer (D2C) and business-to-business (B2B) social media marketing strategies - and understanding their differences
Deep expertise in channel management, content marketing and digital publishing
Demonstrates strong understanding of campaign optimization strategies to deliver on campaign objectives
Skilled in social media community management, building and engaging online communities, including active interaction, responding to inquiries, and maintaining a positive brand image
Proficient in Hootsuite or similar social media management platforms for effective scheduling, monitoring, and analyzing social media content across multiple channels
Proven ability to multi-task, prioritize multiple initiatives and develop solutions where blueprints may not exist
Experienced in generating comprehensive reports to evaluate content performance and provide valuable insights for campaign optimization
Strong business acumen with the skills for strategic, critical and analytical thinking
Superior communication skills, both verbal and written
Exceptional storyteller with the ability to develop highly effective strategy and communication presentations
Strong emotional intelligence and proven ability to navigate complex matrix structures with all levels of seniority
Deep understanding of campaign measurement and optimization, leveraging advanced media mix models and other analytical models to support better performance
What can we offer you?

• A competitive salary and benefits packages!
• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
• A focus on growing your career path with us.
• Flexible work policies and strong work-life balance.
• Professional development and leadership opportunities.

Our commitment to you

• Values-first culture

We lead with our Values every day and bring them to life together. * Boundless opportunity
We create opportunities to learn and grow at every stage of your career. * Continuous innovation
We invite you to help redefine the future of financial services. * Delivering the promise of Diversity, Equity and Inclusion
We foster an inclusive workplace where everyone thrives. * Championing Corporate Citizenship
We build a business that benefits all stakeholders and has a positive social and environmental impact.
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as MFC on the Toronto, New York, and the Philippine stock exchanges, and under 945 in Hong Kong.
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .
Salary & Benefits
The annual base salary for this role is listed below.
Primary Location Toronto, Ontario
Salary range is expected to be between $84,375.00 CAD - $151,875.00 CAD
If you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.