Job Description

Job Purpose

The Manager, Small Business Customer Acquisition is responsible for building and scaling new small business customer growth across rural Manitoba and Saskatchewan for an entrepreneurial fibre-to-the-premise (FTTP) service provider. Success in this role depends on being present in the markets served, developing a deep, first-hand understanding of rural businesses, and building trusted relationships within local communities.


This role owns end-to-end customer acquisition across field sales, inside sales, dealer and community partners, and web-based leads, and includes direct leadership of 2-3 inside sales representatives. The focus is exclusively on fixed connectivity solutions--fibre broadband, business voice, and managed Wi-Fi--designed for the realities of rural business operations.

Key Responsibilities

Market Presence & Community Engagement

Spend significant time in-market across rural communities in Manitoba and Saskatchewan. Develop a strong understanding of the types of businesses operating in rural areas, such as agriculture, agri-services, retail, hospitality, healthcare, professional services, manufacturing, and municipal services. Build trusted relationships with local business owners, community leaders, chambers of commerce, municipalities, and economic development organizations. Gather first-hand insight into how rural businesses use connectivity, their operational challenges, and their service expectations. Represent the company at community events, trade shows, local meetings, and fibre launch activities.

Customer Acquisition Strategy & Execution

Develop and execute small business acquisition strategies aligned with fibre network build schedules and community readiness. Drive new customer growth for: + Fibre broadband internet
+ Business voice solutions
+ Managed Wi-Fi and in-premise networking
Tailor sales approaches and offers based on local business needs and market / competitive conditions. Personally engage in key sales opportunities and early market development efforts.

Multi-Channel Sales Management

Own and optimize all acquisition channels: + Door-to-door and field-based sales in rural communities
+ Inside sales (inbound and outbound)
+ Dealer, reseller, and referral partner channels
+ Online and web-generated leads
Ensure consistent messaging, pricing, and customer experience across all channels. Act as the escalation point for complex or high-value opportunities.

Inside Sales Team Leadership

Lead, coach, and develop a team of 2-3 inside sales representatives. Translate in-market learnings into practical guidance, scripts, and targeting for inside sales. Set clear performance expectations, KPIs, and activity targets. Monitor pipeline health, call quality, and conversion performance.

Dealer & Community Partner Management

Recruit, onboard, and manage local dealers and referral partners. Enable partners with market-specific insights, tools, and training. Ensure partner activity aligns with community needs and company growth priorities.

Collaboration & Market Feedback

Work closely with marketing to ensure campaigns reflect real-world rural business needs and language. Coordinate with network deployment and operations teams to manage service readiness and customer expectations. Provide structured feedback on competitive dynamics, pricing sensitivity, and product requirements in rural markets.

Reporting, Forecasting & Compliance

Maintain accurate sales pipelines and forecasts using CRM tools. Track acquisition performance by channel, community, and product. Ensure compliance with CRTC requirements, privacy regulations, and internal sales policies.

Key Performance Indicators (KPIs)

New small business fibre activations in rural communities Revenue and average revenue per customer Conversion rates by channel and by community Inside sales productivity and close rates Dealer and partner contribution Early-life customer satisfaction and retention

Skills & Competencies

Core Skills

Strong B2B customer acquisition and consultative selling skills Multi-channel sales leadership and execution Ability to translate field insights into scalable sales approaches Deep understanding of broadband, voice, and managed Wi-Fi solutions CRM, forecasting, and sales analytics

Behavioral Competencies

Community-oriented and relationship-driven Comfortable spending time on the road and working in rural environments Entrepreneurial mindset with a hands-on approach Trust-builder with strong local credibility Adaptable and execution-focused

Experience & Qualifications

5+ years of B2B sales or customer acquisition experience, preferably in telecom, ISP, or technology services. 2+ years of people leadership experience. Experience selling fixed connectivity solutions (fibre, broadband, voice, networking) strongly preferred. Demonstrated experience working in or serving rural markets in Manitoba and/or Saskatchewan. Valid driver's license and willingness to travel extensively within the region.

Working Conditions

Field-based role with regular travel across rural Manitoba and Saskatchewan. Flexible working hours to support community events, inside sales coverage, and customer meetings. * Competitive base salary plus performance-based incentives aligned with customer growth.