Job Description

The successful candidate will support the Digital Marketing Manager with managing Digital product listing, monitoring and product content syndication across LG's retailer partners.
OTHER AREAS OF SCOPE:

• Digital Co-marketing activations with partner retailers across LG's business units.
• AODA and SEO implementation and management across all LG Canada web properties.
• Amazon Brand store management.

PRINCIPAL RESPONSIBILITIES

• Work with the Digital Marketing Team and Brand Managers and OSM agency to manage product listing updates with LGs retailer partners in line with LG Global requirements.
• Lead strategy to and process development for LGECI OSM (Online Store Management) objectives.
• Measure and report performance of brands competitiveness and assess against goals (ROI and KPIs) set for channel partner and online store monitoring.
• Lead AODA implementation and management across all LG Canada web properties
• Liaise and manage Amazon brand store partnership.
• Lead LG Canada's SEO strategy and execution.
• Liaise with SEO agency of record to build & implement brand level and product category level SEO across LG Canada's web properties.
• Lead and manage content syndication solutions for online reviews, product detail pages
• and channel partner Geo locator on LG.com (Where to Buy).
• Support brand teams and Corp. Digital marketing team with Ad-Hoc Digital co-marketing activations.
• Work with our key partners & retailers on co-op digital marketing efforts helping LG grow share of voice online.
• Support creation and updating of Digital resources on OSM, SEO, AODA for internal teams.
• Support the creation of compelling presentations to share digital plans and results with Senior Management.
• Establish, plan and manage projects from start to finish including budget, processes, resources and timelines.
• Assist in monitoring budget spend within allocation and ensure timely submission of invoices.
• Continuously explore innovative approaches to execute and optimize in a resource challenged environment.
• Utilize Google Analytics and Adobe Analytics to monitor and analyze LG.com web traffic metrics and suggest solutions to boost web presence.

KNOWLEDGE, SKILLS AND ABILITIES

• 3+ years relevant work experience within digital at a manufacturer, retailer, advertising, marketing or interactive firm.
• Digital Co-Marketing experience with big box and specialty retailers is a plus.
• Digital Product listing management experience with e-Retailers like Amazon, BestBuy is ideal.
• College or University Degree in Marketing or Digital
• Strong multi-tasking skills, project management, comfortable in a fast changing environment, strong communication skills in written and presentations, detail oriented, Comfortable working
• Comfortable with extensive use of Microsoft Excel and or project management tools.
• Expertise and proven track record of defining digital strategies and implementing them to drive business goals
• Advanced understanding of SEO implementation.
• Working knowledge of SEM
• Working knowledge of GA 360
• Understanding WCAG 2.0 and WCAG 2.1 (AODA)
• Demonstrate a consistent ability to contribute in areas of conceptual and practical business management as well as technical solutions for business
• Excellent communication and interpersonal skills and ability to present to and work with senior leadership
• Expertise in information architecture, user experience, design, development and implementation of Canadian digital channels, ensuring superior customer experience across all channels.
• Project management experience is a plus.

Note: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
The organization offers an attractive compensation package that encompasses a competitive salary and excellent benefits.
Conditions of Employment:

• It is the candidate's sole responsibility to obtain any work permits/visas or other authorizations which may be required to legally work in Canada prior to commencing employment.
• Proof of Covid-19 vaccination is required before commencing employment, subject to any duty to accommodate under applicable human rights legislation.

Equal Opportunity Employer:
LG Electronics Canada, Inc. is strongly committed to diversity and inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees' unique contributions to our company's success. As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve. LG Electronics Canada, Inc., will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform LG's Human Resources staff of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation.
LG Electronics Canada, Inc. thanks all candidates for their interest; however only those selected to continue in the process will be contacted.