Primaris REIT is currently hiring a dedicated and enthusiastic Manager, Marketing to join our team at our Head Office in Toronto, Ontario. If you have experience executing marketing strategies in retail real estate and thrive in a dynamic, fast-paced environment, this exciting opportunity is perfect for you!
As the Manager, Marketing, you will be responsible for increasing return on investment, identifying cost efficiencies, and growing corporate brand recognition and awareness. You will apply your knowledge of retail management, marketing and advertising, to the following duties:
In collaboration with the Director, Marketing, develop and execute an annual social media plan, and work on national retail and corporate projects
Work alongside the IT team to maintain updates on Primaris' intranet
Manage the national gift card program's back-end administration, data management, and program details at the malls
Work with mall Marketing teams on website and digital media management and other ad-hoc projects
Lead a small team of marketing coordinators at corporate office
Manage the Primaris brand and its branding guidelines
Work with various internal and external groups to help prepare board, co-owner, and other ad-hoc quarterly and annual reports
Organize and promote company presence at conventions, trade associations, and other events where required
Create process templates for new initiatives and provide marketing information by answering questions and requests from internal and external stakeholders
Develop and maintain vendor relations with such vendors as marketing agencies, printers, videographers, and professional photographers, etc. as necessary
Work closely with the Leasing team on national initiatives such as leasing pitch books, signage and other ad-hoc materials that may be required
Assist with planning the National Marketing conference
Work with internal departments to analyze retail data from various resources and prepare reports as required, including but not limited to digital asset and gift card transaction data to propose areas for improvement
Continually monitor changes and trends developing in the retail real estate market to help identify opportunities for increasing brand visibility and leveraging opportunities
Other ad hoc duties as assigned
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