Job Description

Robertson is the School of New Work. Our vision is for everyone to have a good life through a prosperous and fulfilling career. Our mission is to empower our learners with the most relevant training and up-to-date industry insights so that they may find fulfilling and meaningful careers.

We're looking for a strategic doer--someone who can take the big picture and turn it into actionable campaigns, events, and brand moments that drive enrollment and engagement across our three campuses.

Key Responsibilities:

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Planning & Process Optimization:Develop, lead and execute integrated marketing campaigns for campus initiatives such as programs, open houses, and community outreach. Ensure marketing strategies and initiatives are aligned with overall business objectives and goals. Identify inefficiencies in current workflows and implement streamlined processes to enhance productivity, reduce bottlenecks and improve overall marketing effectiveness. Plan, lead and execute events (virtual and in-person), including logistics, promotion, and post-event follow-up Support brand elevation initiatives across social, digital, and physical touchpoints Collaborate cross-functionally with other areas in the college like Sales, Operations, IT and Workforce. Manage project timelines using Asana and ensure delivery across multiple stakeholders. Oversee the entire lifecycle of marketing deliverables, campaigns and programs, ensuring timely completion and adherence to scope.


Technology and Systems Management:Maintain external facing websites, ensuring accuracy in the information presented. Ensure seamless integration between marketing systems (eg. Marketing Automation) and CRM (Salesforce) to ensure accurate data flow, lead management and reporting. Own the merchandise program across the organization Stay up to date on new marketing technologies and trends, evaluating their potential for adoption into marketing operations.


Reporting and Performance Measurement:Lead and manage reporting requirements - weekly, quarterly, monthly and ad - hoc. Liaise with agency of record to align on goals, creative briefs, and performance feedback Analyze campaign metrics, event KPIs, and student engagement data to improve outcomes Apply performance marketing principles and a strong understanding of revenue streams and lead attribution to evaluate marketing effectiveness, guide budgeting decisions, and identify opportunities for growth and scale in collaboration with the Director of Marketing. In collaboration with the Director of Marketing, monitor marketing operations budget, spending patterns and identify opportunities for savings. Travel may be required with reasonable advance notice Working outside regular office hours may be required to accommodate events Additional duties as required

Ideal Candidate Will Have:

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4+ years of marketing experience, preferably in education, or service-driven sectors Proven experience, minimum 4 years, managing campaigns, events, and multi-channel promotions Proven experience, minimum 4 years, in performance marketing Strong project management skills (Asana or equivalent tools) Working knowledge of Pardot and Salesforce (or similar CRM/marketing automation platforms) Working knowledge of web platforms (WordPress, Webflow) Excellent collaboration, communication and copywriting skills A positive attitude and willingness to contribute to and be part of a successful team. Ability to work independently and collaboratively in a team environment.

Bonus Points For:

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PR or community engagement background * Canva/ Adobe design/editing capabilities