Job Description

:You might be the experienced, knowledgeable Digital Marketing Manager being sought by a client of Robert Half who has a need for candidates with intimate knowledge of the ins and outs of marketing strategy, analysis, and campaign execution. As the Digital Marketing Manager, you must be capable of making important decisions on a whim, completing the job, and working well with others - all while preserving the bottom line. This permanent employment opportunity is based in the Tillsonburg, On, Ontario area. This Digital Marketing Manager job is looking for a person who can prove they have experience in copywriting, art direction, and social media with the ability to expand a brand\'s reach while increasing its loyalty and awareness. This position is a unique opportunity to lead digital improvement initiatives while also taking part in digital transformation efforts. You\'ll succeed in this role if you have a desire to make a significant impact in a leadership role and a customer-first mindset with experience improving the online customer experience. Submit an application now and learn more about this role!Major responsibilities- Develop, initiate, create and oversee long-term digital marketing campaigns as well as spearhead short-term advertising and marketing solutions- Inspire more insight and analysis into the effectiveness of CRM initiatives- Lead an experienced team of digital specialists and head the digital strategy- Coordinate weekly reviews with key stakeholders, get budgetary sign off and report back on ROI- Administer clear communications to the customer that are material to their needs and life stage- Join up with product and operational teams to identify key opportunities to refine the customer journey & experience- Prioritize take up of products/services through new channels to fall in line with business objectives- Look after to make sure that the CRM plan is executed on schedule and within budgetRequirements:- Less than one year of experience is acceptable- Knowledgeable of SEO/SEM, PPC, Social Media, Email marketing, Digital Ad displays, Retargeting, CRM- The ideal candidate should have a reasonable combination of skill, management experience and initiative- Previous work experience in frontline customer journey, driving traffic to our main site- Past experience in management- B2B Marketing experience- Strong familiarity with Compelling Content- Content Creation experience preferred- Expertise in Branded Content- Proficient multi-channel marketing and digital brand consistency- Has a remarkable capacity in producing digital brands with strong ROI- Accomplished in vendor management- Practical knowledge of Content Management System (CMS) & Digital Marketing System (DMS)

Robert Half