Job Description

What is the opportunity?
As Manager, Integrated Marketing and Content, you will help to shape how Canadians perceive and experience RBC through top-of-house marketing campaigns and engaging content programs designed to create preference and drive distinction.
Your role will make a real difference as a bridge between campaign and content development - ensuring all marketing work fits together, tells a consistent story and delivers clear value to consumers.
This is an opportunity to play a central role in how RBC shows up in-market - helping to unite brand storytelling, relevant content and business priorities into one cohesive strategy.
What will you do?

• Partner with internal and external agency partners to execute integrated mass campaigns to drive consideration and amplify RBC's top-of-house positioning through creative development and media planning
• Support content strategy and development aligned to key financial themes and cross-LOB priorities
• Manage timelines, budgets and stakeholder communications to ensure seamless execution
• Collaborate with analytics, media and research teams to measure impact, identify optimization opportunities, and create post-reports to inform future efforts
• Keep a pulse on competitive activity, industry news and consumer trends to inspire consumer-centric marketing and content that feels fresh, relevant and distinct.
• Contribute to a culture of continuous innovation and collaboration within the marketing team to drive growth through creativity and experimentation.

What do you need to succeed?
Must-have

• 4-5 years of marketing or content experience
• Excellent writing, editing, and proofreading skills with attention to clarity, tone, and detail.
• Experience developing integrated mass campaigns and managing agencies through creative brief writing, concepting and testing, execution across channels, and measurement
• Highly organized with attention to detail, able to manage multiple campaigns and deadlines, while keeping stakeholders informed at every step
• Strong communication and presentation skills, and a knack for tailoring messaging to different audiences
• Proven ability to make a real impact within a cross-functional team by influencing key stakeholders and generating alignment around ideas
• An emphasis on building positive working relationships by putting the team-first, supporting peers, sharing knowledge and contributing to an inclusive work environment
• Uses critical thinking to assess situations, anticipate challenges/opportunities, and make informed decisions
• Can work effectively in a fast-paced environment and quickly adapt to changing circumstances
• Curious and eager to explore new ideas, test approaches, and stay up-to-date on marketing trends

Nice-to-have

• Diploma/degree in marketing or other related field
• SEO/AEO content experience

What's in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Comprehensive Total Rewards Program including bonuses, flexible benefits and competitive compensation
• Leaders who support your development through coaching and managing opportunities
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work

Job Skills Brand Storytelling, Brief Writing, Campaign Development, Communication, Consumer Centricity, Consumer Trends, Content Marketing, Creativity, Ideation, Integrated Marketing, Marketing Campaigns, Marketing Execution, Marketing Trends, Media Planning, Organizing, Prioritization, Teamwork
Additional Job Details
Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City: Toronto
Country: Canada
Work hours/week: 37.5
Employment Type: Full time
Platform: HUMAN RESOURCES & BMCC
Job Type: Regular
Pay Type: Salaried
Posted Date: 2025-10-24
Application Deadline: 2025-11-01
Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Inclusion and Equal Opportunity Employment
At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
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