Company Description
Cardinal Path, a Merkle company within Dentsu, is a leading digital analytics and digital marketing firm focused on delivering insight, understanding, and outcomes that create a competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners. Merkle | Cardinal Path\'s mission is: To Know, To Share, To be our Partners\' competitive advantage. And our company culture reflects the importance of our people\'s expertise, wellness, and happiness in everything we do. Cardinal Path is driving Merkle\'s global Google Marketing Platform relationship, and we are creating new positions to develop client-side transformation strategies. Merkle | Cardinal Path is rapidly expanding its Google Marketing Platform strategy with our clients, including media strategy, activation, platform management, analytics, and managed services to deliver transformational outcomes.
"Remote Opportunity" We are looking for a Strategy Manager to partner with our diverse clients to develop Digital Transformation strategies that navigate the rapidly changing marketing landscape. The ideal candidate will have experience implementing frameworks that intersect Identity, First-Party Data, and MarTech/AdTech Stack solutions to deliver a privacy-first audience experience with a focus on the Google Marketing Platform and Google Cloud Platform. The Strategy Manager is well versed in how to define and implement digital marketing strategies that require the alignment of data, people, technology, and activation. The ideal candidate will provide strategic, technical, and operational consulting by implementing Cardinal Path\xe2\x80\x99s Digital Transformation framework and customizing our clients\xe2\x80\x99 solutions.
You are a curious, analytical thinker who can see the system and understand how it works. You are comfortable with design-thinking and skilled with leading discovery sessions and client presentations. Staying current with new and next concepts to develop thought-leadership POV\xe2\x80\x99s is second nature and engaging in tactical, intricate details is of interest.
Ideal previous experience can be on a client-side and responsible for evaluating/implementing/managing CDPs, data clean rooms, or part of an in-house media execution team; held client strategy or solution engineering positions at MarTech or AdTech vendors; or at a consultancy/agency helping clients create and navigate marketing transformation. Strong experience across the Google Marketing & Cloud Platforms and how these technologies help clients achieve their business goals is paramount.
This role will create an opportunity for a driven, passionate, and innovative consultant to shape Cardinal Path\xe2\x80\x99s service offering and approach to Digital Transformation client strategy. The work is varied, challenging, and you must enjoy and thrive in a fast-paced environment. Responsibilities include:
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