Job Description

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Manager, Digital & Performance Marketing

We\'re looking for a Manager, Digital & Performance Marketing or as we like to say, Performance Pro! Someone who knows how to drive a digital marketing campaign and website performance like it\'s a high-performance Maserati. Buckle up!

Are you a leader who provides mentorship and influences continuous growth and wants to join our diverse & vibrant team? Then read on. R\xc3\xbcmi is a bright new member of the ATCO family and operates 3 lines of business under the R\xc3\xbcmi umbrella: R\xc3\xbcmi Products & Services, ATCOenergy and Blue Flame Kitchen.

This role focuses on leading digital, both brand and performance, for all three lines of business as a member of the fierce and friendly Marketing Team. Should you join our team, you can expect lots of laughter, nerdy debates and quirky personalities. We challenge each other to be as awesome as we can be while having lots of fun along the way.

On a daily basis, you\'ll lead the management, measurement and budgets in the optimization of search, display, programmatic, email and social marketing campaigns. You\'ll also manage set of digital KPIs and targets working alongside agency and internal partners to maximize leads and sales from our web properties while also managing spend efficiency. Reporting to the Director, Marketing & Engagement, you\'ll lead a small team of talented digital channel experts.

You\'ll be responsible for fostering a high-performance team environment and determining appropriate digital marketing spend to achieve results. This is a key strategic position responsible for driving sales and lead generation, providing operational and delivery excellence, and growing our brands.

Who you are:

• A friendly neighbour
• A collaborator who works well with our marketing team, agency colleagues, and ATCO\'s digital operations team to meet overall marketing objectives.
• A digital and ecommerce expert who understands how the digital ecosystem works, knowing how to drive web sales through digital marketing tactics
• A strategic and innovative thinker with an ability to analyze problems and provide well-structured solutions.
• A strong leader with an entrepreneurial spirit and proven ability to develop, motivate and manage a top-caliber team around a compelling vision.

What you\'re great at:

• Leading a team. You recognize your team\'s strengths and promote a culture of high performance, accountability, creativity and curiosity. You set clear expectations and create opportunities for your team.
• Agency and Stakeholder management. You are experienced at managing external partners and internal stakeholders and bringing everyone together to execute integrated campaigns.
• Campaign execution. You\'re adept at developing, implementing and optimizing multi-channel digital advertising campaigns across platforms.
• Driving online sales. You know how to build a plan to maximize sales, consisting of a strong promotional calendar, a digital roadmap, clear KPIs and ongoing tracking, testing and analytics.
• Digital strategy and operations. You have experience developing and applying strategies and best practices when it comes to digital campaigns and digital operations.
• Measuring success. From start to finish, you know what the campaign objectives are, how to measure success, analyze data to draw insights, and optimize performance\xe2\x80\xa6and then translate your reporting and performance metrics for interested stakeholders.
• Keeping current. You\'re up-to-date on all aspects of marketing campaign execution driving sales and lead generation including the latest trends, best practices and emerging technologies.

What you have:

• A minimum of 10 years of marketing experience, with a minimum of 6 of those with digital accountability.
• Ecommerce and retail experience.
• A university degree in marketing or a related field.
• Proven SEM experience managing PPC campaigns and fundamental knowledge/experience with SEO
• In-depth experience with Google Marketing Suite - AdWords, GA4, Tag Manager
• Strong knowledge in analytics tools and digital media ad-platform (DCM, Google Ads, Business Manager, Twitter, etc.) and analytics platforms (Adobe Analytics (Omniture), Google Analytics)
• Experience in deploying emails, building segments, developing customer journeys and reporting in an enterprise email platform such as Salesforce Marketing Cloud

Why R\xc3\xbcmi?

If you\'re not yet convinced that working at R\xc3\xbcmi could be the smartest decision you ever made, we also offer*

• Competitive compensation including a base plus a commission component, pension matching, and ATCO employee share purchase options. Cha-ching!
• Opportunities to give back through the \xc3\x9cGive program, and charitable donation matching.
• Adaptable benefit packages to help you live your best life! For example, our mental health benefits cover up to $3,000/year per specialty for you and your dependents!
• Hybrid work models, meeting-free Fridays,
• Well-Being @ATCO Health & Wellness Program!
• So much more!

This role is located at ATCO Park, Calgary.

R\xc3\xbcmi exists to make people happy by making it easier for everyone to love the places they live and work - and that begins with us. By making diversity, equity and inclusion a top priority, we\'re building a team of R\xc3\xbcmineers that reflect our core values and empowering our people to bring their whole selves to work.

Don\'t meet every single requirement? We\'re dedicated to building a diverse, inclusive and authentic workplace, so if you\'re excited about this role but your past experience doesn\'t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

ATCO