Job Description

Job Summary

What is the opportunity?

The Manager, Digital Acquisition Media is responsible for the setup and ongoing optimization of RBC's acquisition media campaigns for RBC. They will accomplish this through day-to-day management of RBC's various media management optimization platforms including Google Marketing Platform, Google Tag Manager, Google Analytics 4, Google Ads, Bing Ads, Facebook, Tableau and others. The purpose of their work is to generate a cost-effective return on RBC's media investment

What will you do?

Monitoring campaign key performance indicators (return on advertising spend, conversion rate, conversion cost, cost per click/mille, keyword bids, quality score, click-through rate) and improving performance through various techniques (bid strategies, performance planner, ad text and extensions, landing page optimization, optimization score); Identify areas where simplicity, efficiency and process improvements are needed in the day-to-day management of paid search, display and social campaigns; Ensuring marketing managers, senior management, product contacts, and vendors have the necessary updates and information to execute against campaign requirements; Utilize insight gleaned from campaign analytics, leading practices, and innovations within the digital marketing space to proactively solve our business partner challenges. Standardized the setup of campaigns within third-party advertising tools for all of RBC's social, search and display campaigns. Provide tactical direction to key business partners, sharing success models and identifying emerging best practices and technologies for inclusion in integrated search and display campaigns and RBC's media optimization platforms. Work with vendors to set up and report on overall search and display program successes.

What do you need to succeed?

Must have:

Post-secondary degree or diploma Analytically minded with a keen attention to detail Ability to prioritize when confronted with multiple deadlines Take responsibility and ownership for the quality of all deliverables. 1 - 3 years of Online and Internet Marketing experience Working knowledge of managing marketing campaigns Familiarity with Google, Meta and/or Bing/MSN interfaces for search and display campaign management Knowledge of internet best practices including usability, accessibility, privacy and rich media Exceptionally organized self-starter who can work independently,
execute quickly and move to the next task
Must demonstrate knowledge of and strong interest in online marketing, search engine optimization, paid search and display marketing Experience in online keyword research/SEM ad copy development Very proficient in using MS Office 2010 (Excel, PowerPoint and Word) Experience in working with Google Analytics

Nice to have:

Enjoy research and setting up systems and processes Financial services industry experience Experience with/understanding of third-party bid automation tools Experience with successfully managing SEM campaigns Comfortable in modifying basis HTML (add, deleting, formatting copy, table layouts) Budget tracking Experience with eCRM systems

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

Ability to make a difference and lasting impact Work in a dynamic, collaborative, progressive, and high-performing team Opportunities to do challenging work

Job Skills

Business Case Design, Communication, Critical Thinking, Effectiveness Measurement, Financial Regulation, Interpersonal Relationship Management, Product Development Lifecycle, Product Development Methodology, Product Services, Results-Oriented, Waterfall Model

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

TORONTO

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

PERSONAL & COMMERCIAL BANKING

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2025-05-21

Application Deadline:

2025-06-04

Note

:

Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

I

nclusion

and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

Join our Talent Community

Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.



Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.