Job Description

161 Bay Street (93021), Canada, Toronto,Toronto, Ontario,

Manager, Brand Strategy (Contract)

Capital One is seeking a Manager, Brand Strategy (Contract) to join our Brand team to support our mass brand campaigns and initiatives, as well as a market research function. In this role, you will have the opportunity to collaborate on strategies that drive awareness & consideration for the Capital One Canada brand, and work with innovative advertising, media, and PR agency partners. The ideal candidate will have proven experience managing campaigns - both the media and creative sides - and understand how brand marketing drives meaningful business results. \xe2\x80\x8b

Responsibilities:

Manage a high-performing team of associates, providing excellent coaching and leadership

Craft the Brand Team\xe2\x80\x99s go-to market strategy, ultimately shaping how the Capital One brand shows up in Canada in the short & long term

Collaborate with internal and external partners on crafting large-scale media plans and full-funnel strategies that effectively and efficiently meet business goals

Develop and execute omnichannel advertising campaigns that deliver on business objectives, while also producing breakthrough brand marketing

Work with customer data to identify marketable claims and deeper knowledge of our key segments to optimize marketing tests and strategies

Challenge our thinking on existing brand measurement plans and brand health tracking, enabling the team to effectively measure campaign success

Oversee market research team, whom is responsible for developing and executing custom research studies & roadmaps for both the Brand Team and extended business

Craft storytelling around program or research results & future strategies to secure buy-in from key stakeholders

Develop reports, synthesize data into actionable insights + recommendations for our campaigns to improve our results and optimize our collateral

Partner with cross-functional teams to develop tests that will inform the optimal way to market our products and services to current and future customers, driving advocacy and sustained engagement

Oversee a sizable brand management + research budget, which will involve close tracking, reporting, and forecasting on an ongoing basis

Basic Qualifications:

Bachelor\xe2\x80\x99s Degree in business, marketing, or a like field

5+ years of experience in a marketing, brand management, or agency role

5+ years of proven experience in omnichannel media strategy, planning, execution, and measurement

3+ years of people leadership experience

Proven experience in some or all of the following: brand strategy, creative campaign strategy, creative development, campaign project management, and/or campaign measurement

Familiarity with brand health measurement, market research and performance marketing measurement

Preferred Qualifications:

Experience self-directing and being able to switch between strategic and tactical initiatives regularly

Skilled in relationship management, ideally with experience managing inter-agency teams of 3 or more vendors

Advanced project management skills with the ability to coach direct reports on campaign project management excellence

Confidence to ask hard questions and push into uncharted territories \xe2\x80\x93 and not defaulting to the status quo before exploring new paths and quantifying risk / reward

Strong ability to drive right and left brain smarts \xe2\x80\x93 you value creativity but you can also think strategically to action insights

Experience \xe2\x80\x9cliving the values\xe2\x80\x9d of customer-centric marketing ie. putting consumer insights at the heart of campaign development and brand strategy work

Experience working directly with digital partners to develop and execute initiatives in-platform (ie. Google, Meta, third-party media providers, social media community platforms)

Strong communicator - both written and verbal - with the capacity to influence all levels of an organization

Proven track record of storytelling about brand marketing\xe2\x80\x99s ability to drive business results and deliver on wide ranging KPIs

Working with us

How do we do things at Capital One Canada? We listen \xe2\x80\x94 to our people, and to our customers. We change with the times and have adopted a flexible hybrid model (remote and/or in-office). A flexible hybrid working model is one that creates the opportunity to match the work that we do to the environment that best supports that work. We recognize that everyone has a unique working pattern so we\xe2\x80\x99re open to discussing flexible working arrangements that will best accommodate you.

At Capital One we\xe2\x80\x99re committed to . We strive to build a culture where diverse perspectives are valued, innovative ideas are encouraged and inclusive behaviours are embedded in everything we do to positively impact associates. Strive to build a culture where diverse perspectives are valued, innovative ideas are encouraged and to help challenge the status quo and create the best outcomes for everyone.

We\xe2\x80\x99re focused on helping associates live well\xe2\x80\x94physically, financially and emotionally. When you join us, we support you and those who are most important to you, offering full coverage for spouses, domestic partners, and dependents. We\xe2\x80\x99ve designed our to be flexible, comprehensive and consistent across our organization. From health and fitness center discounts, to training and professional development programs\xe2\x80\x94and much more\xe2\x80\x94you\xe2\x80\x99ll discover that Capital One is committed to helping you live your best life.

Capital One Canada is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants and will meet the needs of those requiring reasonable accommodations.

Capital One Canada is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants and will meet the needs of those requiring reasonable accommodations.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One\'s recruiting process, please send an email to

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

Capital One