Job Description

Company: CGL

Department: Marketing & Partnership

Employment Type: Regular Full-Time

Work Model: Hybrid

Language: This role operates in English.

Additional Information: This/these role(s) is/are currently vacant

The Opportunity:

We are a leading Canadian financial services cooperative committed to being a catalyst for a sustainable and resilient society and our team is essential to deliver on this strategy. That's why we prioritize our people, to ensure we provide a strong culture and development opportunities which enables our team to thrive and to live our purpose. The best part is that you will work with people that care passionately about you, our clients, and our communities.



As the Manager, Brand Programs, you will be responsible for bringing to life the voice of the Co-operators brand and driving the continued evolution of our brand as a holistic financial services provider. You will raise awareness of our Purpose, Value and Vision by showcasing initiatives in resiliency, sustainability and Diversity & Inclusion. This includes national campaigns/programs, brand governance, measurement, as well as engaging clients, members, employees and communities. This role works with the Associate Vice-President (AVP) to shape brand strategy and with partners to design and deliver innovative brand programs for the Co-operators and its subsidiaries. As the brand subject matter expert, you will consult with internal partners and provide governance to ensure brand identity is consistent across all channels.

How you will create impact:

Leading the team in the development and execution of integrated brand marketing plans and programs to support brand growth objectives and then recommending measurement plans on all programs. Driving engagement with the brand internally and externally. Partnering with stakeholders on ongoing brand tracking and research to generate insights for brand strategy and program development and then socialize these results to optimize current program and plan for future initiatives. Coaching and developing your team, recruiting and selecting talent, managing and rewarding performance, and fostering an agile culture to deliver on strategic objectives. Recommending strategic brand architecture and go to market positioning strategies for Co-operators and its sub-brands to ensure clarity, consistency, and market differentiation.

How you will succeed:

You build trusting relationships and provide feedback to enable the successful development of your team and colleagues. You foster innovation and continuous improvement with a focus on client experience. You facilitate the adoption of change and create a high-performance culture through alignment of your team's work with organizational goals. You successfully convey messages and demonstrate openness to exploring alternative points of view. You use critical thinking to guide decision making and apply a strategic mindset to adjust business plans based on shifting priorities.

To join our team:

You have 5-7 years of experience in Brand Management 5-7 years experience managing large, integrated campaigns and activations in both online and offline media channels, including social. You have a post-secondary degree in Marketing, Business or a related field. You have a minimum of 3 years people leadership experience. You have an expert ability to analyze market, consumer, segmentation and media data and translate those insights into actionable and compelling marketing tactics. You are an expert in briefing, managing and working with creative and media agencies, research firms and other vendor partners.

What you need to know:

You will be subject to a Background check as a condition of employment, in the event you are the successful candidate Detail oriented work that requires a moderate degree of mental concentration for extended periods of time. Hybrid working environment

What's in it for you?

Training and development opportunities to grow your career. Flexible work options and paid time off to support your personal and family needs. A holistic approach to your well-being, with physical and mental health programs and a supportive workplace culture. Paid volunteer days to give back to your community. * In addition to our competitive salary and incentive programs, eligible employees also benefit from a comprehensive total rewards package including group retirement savings plans, pension and benefits (e.g., health and wellness, dental, disability and life coverage), mental health support and an employee assistance program.