Job Description

The Pets Table is the newest addition to the HelloFresh family of brands and is on a mission to reimagine pet food, one bowl at a time. It only launched in summer of 2023 but is currently one of the fastest growing pet food brands in the US!



We believe there's a better way to feed our good boys and girls. A way that gives every pet - the long-haired, the short-legged, and the spotted alike - a seat at the table, with healthy recipes developed with vets and made from wholesome ingredients that humans trust.



We're incubated within the HelloFresh Group meaning we have the space to operate as a start up whilst also having the many benefits of being part of a larger organization. We're looking to scale rapidly, to disrupt the pet food industry and to help paw-rents improve their furry family members' well being.



We're building a strong team and culture for The Pets Table. This role sits within the marketing team, reporting directly to the Chief Barketing Officer and is an excellent opportunity for a driven, creative marketer with branding and communication skills. You'll get to help us establish The Pets Table as an emotional household brand that is loved by millions of dogs and dog parents.

You will...

Grow The Pets Table's awareness and recognition

by owning and running brand building campaigns Ensure we

pursue the correct brand positioning

to stand out from competition through competitor monitoring & market mapping

Elevate our holistic content strategy

& its development to ensure we are seen as a premium brand with a cohesive tone of voice and collection of assets

Support top of funnel marketing efforts

across a variety of brand channels including TV, Influencer, OOH, Radio, etc

Manage organic social & blog strategy

to ensure our brand content is engaging for potential and active customers Partner with Product team to

ensure our claims stand out

and resonate well with customers Be close to our target customer by

conducting market research

to understand consumer behavior, trends, wants and needs Collaborate with cross-functional partners to

ensure brand consistency and alignment

across all touchpoints including D2C & Retail

Establish KPIs and metrics to evaluate the success of brand initiatives

. Monitor data, analyze results, and optimize strategies to maximize impact and ROI.

You are...

A pet person through and through Degree or concentration in Marketing, Business or Economics 5-7 years of work experience in a brand marketing role Have a proven track record of building disruptive consumer brands with clear positioning Proactive, hands-on leader with an entrepreneurial mindset who is comfortable working in a fast-paced startup environment within a larger corporate structure Creative & resourceful. You can create your own content on IG stories or Capcut without needing a team of editors to help you. You like being in front of a camera and don't mind create branded Reels yourself You already know how to use AI to expedite timelines and create realistic content A visionary marketer who don't just write up a tactical brief but come up with concepts yourself You have basic analytical skills. You know how to make a business case to justify why you want to invest $1M into a brand campaign

You'll get...

Box Discount

- Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.

Health & Wellness

- Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!

Vacation & PTO

- Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.

Family Benefits

- A parental leave top-up program for expectant parents.

Growth & Development

- We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.

Work Hard & Have Fun

- From team socials to engaging company days, you'll have plenty of opportunity to experience the fun!

Diversity & Inclusion Initiatives

- With impactful ERG's like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.

Food Puns

- this one is kind of a big dill if you haven't already noticed. We even have some punny meeting room names!

Working Conditions

It's no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.