Job Description

Overview

Rebel.com is on the hunt for a

strategic, creative, and data-driven Manager of Brand and Marketing

to elevate our brand and product offerings in a highly competitive domain and hosting industry. This role will blend

brand storytelling and product marketing expertise

, ensuring our products are not just technically superior, but also emotionally resonant and easily understood by businesses, entrepreneurs, and creators of all kinds.


You will own the development of

compelling messaging

, impactful go-to-market strategies, and customer-focused campaigns that drive awareness, adoption, and long-term loyalty. By working cross-functionally with product, sales, support, and external creative agencies, you will ensure

our brand stands out

, our

products deliver value

, and our

marketing efforts drive measurable growth

.


This is both a strategic and hands-on role, ideal for someone who thrives in shaping how products are marketed, while also

defining and maintaining the larger brand narrative

.

###

Key Responsibilities

####

Product Marketing & Messaging Development

Develop clear, differentiated, and customer-centric

product positioning

for all Rebel.com offerings. Translate complex technical capabilities into

simple, relatable value propositions

that resonate with different customer segments. Continuously

refine messaging

based on

customer feedback, competitive insights, and campaign performance

.
####

Go-to-Market Strategy & Execution

Own and execute go-to-market strategies for new product launches,

from positioning to launch plans

, ensuring seamless cross-team execution. Collaborate with

product, support, and sales teams

to gather insights and align messaging. Lead the development of

campaign briefs

for creative partners to bring product stories to life across channels.
####

Campaign Planning & Performance

Partner with the

product team and creative agencies

to develop integrated campaigns that drive awareness, acquisition, and retention. Define campaign

KPIs

, oversee performance tracking, and

optimize campaigns based on data-driven insights

. Create and manage an

ongoing marketing calendar

, ensuring alignment with business goals, seasonal trends, and product launches.
####

Customer Insights & Market Research

Gather and synthesize customer insights

through research, surveys, interviews, and data analysis. Stay ahead of

industry trends

, customer pain points, and competitor positioning to proactively evolve our messaging and approach. Use insights to

inform product enhancements

, new features, and future marketing campaigns.
####

Content & Asset Development

Work with

creative partners

(agencies, freelancers) to produce high-impact

brand and product content

, including landing pages, videos, email campaigns, and social assets. Partner with internal content teams to

shape product-related blogs, case studies, and educational resources

. Ensure

all content is aligned with the broader brand story and product value propositions

.
####

Agency & Partner Management

Select, onboard, and

maintain relationships with external creative and marketing agencies

, ensuring alignment with brand vision and strategic goals. Oversee

briefing, reviews, and approvals

of creative work and campaigns delivered by agencies. Monitor

agency performance and project budgets

, ensuring efficient spend and strong ROI.
####

Data, Measurement & Optimization

Define and track

key performance indicators (KPIs)

across brand and product campaigns. Analyze campaign data and

product performance metrics

to continuously improve tactics, creative, and messaging. Leverage

A/B testing, customer feedback, and analytics tools

to

optimize customer journeys and conversion paths

.
####

Brand Strategy & Positioning

Define and maintain

Rebel.com's brand positioning, tone of voice, and messaging framework

, ensuring consistency across all touchpoints. Craft storytelling that brings emotion and personality into the domain and hosting space, making it accessible, engaging, and distinct from competitors. Work with creative teams (in-house and agency) to ensure all brand and product assets align with strategic goals and reflect our brand ethos.
###

Key Qualifications

5+ years of

experience in product marketing, brand management, or marketing leadership

, ideally in

technology, SaaS, or digital services

. Experience in the

domain, hosting, or web services industry

is a strong plus. Proven track record of

building and executing successful go-to-market strategies

and campaigns that drive measurable growth. Strong storytelling skills with the ability to

transform technical features into compelling customer narratives

. Experience

working with creative agencies

to develop brand assets, content, and campaigns. Analytical mindset with the ability to

use data to inform strategy and optimize performance

. Collaborative team player who thrives in a

cross-functional environment

, partnering with product, support, and creative teams. Self-starter with

excellent project management skills

and the ability to

juggle multiple priorities

. Strong

written and verbal communication skills

with a focus on clarity and customer-centric language.
###

What We Offer

Opportunity to

shape the future of a proudly Canadian brand

in a competitive global industry. Autonomy and ownership to

build strategies from the ground up

. A collaborative, supportive, and

entrepreneurial culture

.

Competitive salary

and benefits.





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