Job Description

Best Workplaces(TM) in Canada 2020 - 2025 | Best Workplaces(TM) with Most Trusted Executive Teams 2024, 2025 | Best Workplaces(TM) in Financial Services & Insurance 2020 - 2025 | Best Workplaces(TM) for Mental Wellness 2023 - 2025 | Best Workplaces(TM) for Giving Back 2022, 2024 | Best Workplaces for Inclusion(TM) 2021, 2024 | Best Workplaces(TM) for Women 2021 | Best Workplaces(TM) in Ontario(TM) 2020, 2021, 2024

One of Canada's Most Trusted Investment Brands.

At Picton Mahoney Asset Management (

PICTON Investments)

, being alternative isn't just what we do--it's who we are.





Founded by industry pioneer David Picton, we've spent 20 years challenging conventional wisdom and redefining the investing landscape. As one of Canada's most trusted investment brands, we are proudly independent--privately run, 100% employee-owned, and deeply committed to delivering results for our clients.

Thinking Alternatively is in Our DNA.

With a team of 160 bold thinkers--one-third dedicated solely to investment management--we are specialists, not generalists. Managing $15 billion for institutional and retail clients, we navigate markets with conviction, resilience, and a forward-thinking approach.





We're more than investors--we're innovators. We challenge traditional investment mindsets, constantly pushing the boundaries to achieve our mission: To bring greater certainty to investors.

Our success is built on four guiding principles:

Treat investors' money like our own. Redefine the way investors invest. Be human--always approachable. Succeed together, one investment at a time.




These aren't just words--they define how we think, how we invest, and how we work.





If you think alternatively, embrace an entrepreneurial spirit, and thrive in a dynamic, bureaucracy-free environment, join us and be part of what's next.

Thriving in Our Entrepreneurial Culture

At

PICTON Investments

, you'll thrive in our creative and dynamic workplace, where collaboration and support are at the core of everything we do. At our firm, you'll have the opportunity to take on significant responsibilities, work in a flexible environment, and tackle challenging projects from the outset. Our culture is designed for ambitious professionals who want to make an immediate impact while continuing to push boundaries and achieve our greater mission. You'll be empowered with a high level of responsibility, trust, and flexibility, providing an exciting and creative space for you to help reshape how the world views alternative investments. With competitive total rewards, performance-based bonuses, and a clear path for career growth, you'll have everything you need to develop both now and over the longer term.

The Opportunity

We're looking for a

strategic, creative, and digitally-savvy Senior Manager, Brand Marketing

to help take our reimagined brand to the next level. This is a unique opportunity to play a key role in

amplifying a newly launched identity

in the market, accelerating growth, and driving deeper connections with advisors through compelling storytelling and innovative marketing execution.





Reporting to the Associate Vice President of Brand Marketing, this role will play a critical role in the development and execution of

PICTON's brand marketing strategy

, ensuring a cohesive and compelling brand identity across all channels. If you're a hands-on leader who thrives in an entrepreneurial environment, pushes creative boundaries, and delivers measurable business impact, this is the role for you. You'll collaborate with key creative and media agency partners to execute omni-channel campaigns that deepen connections with advisors and elevate our brand in the market. If you're fluent in

AI tools

like Gemini, passionate about

brand storytelling

, skilled in

social media strategy

(particularly LinkedIn and YouTube), and thrive at the intersection of strategy and creativity, we want to hear from you!

What You'll Do:

Brand Strategy & Storytelling

Champion and evolve a differentiated brand strategy that reinforces PICTON Investments as a modern leader in alternative investing. Bring our purpose to life through bold storytelling, integrated messaging, and cohesive visual identity. Collaborate across departments (Sales, Product, Investments) to ensure brand alignment and impact. Own brand governance, ensuring consistency and quality across all channels and touchpoints.

Creative Leadership & AI Integration

Lead the use of

AI tools like Gemini

to enhance creative ideation, streamline content production, and experiment with new ways to tell our story. Push boundaries with content formats, digital activations, and campaign concepts that capture attention and build credibility. Serve as a creative sounding board with our graphic designers and other team members - combining strategic thinking with hands-on execution.

Integrated Marketing & Social Media

Develop and lead cross-channel brand campaigns that drive awareness, trust, and engagement among financial advisors. Oversee digital brand presence, including

LinkedIn and YouTube

, ensuring content is optimized for reach and relevance. Collaborate with creative, media, and PR agencies to deliver high-impact campaigns and thought leadership.

Partnerships, Sponsorships & Events

Manage key sponsorships (e.g., golf partnerships) and brand-aligned events that extend our reach and reinforce brand equity. Partner with HR to activate our employer brand and strengthen internal culture through storytelling.

Measurement & Optimization

Define KPIs for brand performance and continuously optimize through data, research, and feedback loops. Use insights from the advisor market to refine positioning, campaign direction, and creative messaging.

What You Bring:

7-10 years of brand marketing experience, ideally within financial services or adjacent industries. Proven success in shaping and evolving modern brand identities. Proficiency in

AI content tools

like Gemini (or willingness to become a power user). Deep understanding of

social media marketing

, especially LinkedIn and YouTube. Experience leading integrated marketing campaigns across digital and traditional channels. Strong grasp of B2B and advisor-centric audiences. Confident working cross-functionally and presenting to senior stakeholders. Skilled in performance measurement, creative direction, and agency management. A passion for innovation, storytelling, and doing things differently.

Our Commitment to Employees

At

PICTON Investments

, we take pride in enhancing our employees' experiences through a comprehensive suite of exceptional perks and programs. Our benefits include corporate fitness reimbursement and discounts, VersaFi memberships (formerly Women in Capital Markets), Picton Wealth investment counseling and portfolio management services, volunteer and charitable donation matching, maternity and parental leave top-up, recognition awards, semi-annual performance bonuses, a generous annual vacation entitlement (minimum of 15 days per year), training and development reimbursement, extensive health and dental benefits, a healthcare spending account, and more.





These offerings are designed to support your career growth, well-being, and overall success. Join us and thrive in an environment that values and invests in you!

PICTON Investments

is committed to providing an equitable and fair work environment for everyone and all hiring and other personnel actions will be taken without regard to race, colour, creed, religion, sex, disability, gender identity, gender expression, family status, age, language or national origin. If you require an accommodation at any point in time throughout the application and hiring process, please contact Human Resources at (416) 955-4108 or at accessibility@pictoninvestments.com.

PICTON Investments

does not accept unsolicited resumes, emails, calls, or any other form of communication from third-party recruitment agencies. Any unsolicited outreach, including commercial electronic messages, will neither be acknowledged nor considered.