Job Description

Tru Earth is looking for a

Lifecycle Marketing Specialist

to join our team!

Join our team at Tru Earth, a proud B-Corp certified organization, where your work will not only contribute to our success but also align with our commitment to social and environmental responsibility, making a positive impact on the world while fostering a purpose-driven and sustainable workplace culture.

We are looking for a dynamic and experienced individual who will lead our customer engagement initiatives across email, SMS, and loyalty platforms. This pivotal role is responsible for developing and executing comprehensive marketing strategies that enhance customer retention, drive revenue growth, and strengthen brand loyalty. This individual will possess a deep understanding of customer behavior, proficiency in marketing automation tools, and a passion for sustainable living.

At Tru Earth we dedicate to make true lasting change that helps save the planet. This begins with a diverse employee base and an inclusive work environment. We are continuously working to ensure our processes and policies are inclusive to all and respects varying experiences and needs. We are proud to be an equal opportunity employer that values and welcomes a diverse employee base.

Diversity is a fact, Inclusion & Equity is a choice, Belonging is an outcome.

We encourage you to contact us at peopleandculture@tru.earth if you require an accommodation for the recruitment process, we would love to hear from you!

Main Job Tasks, & Duties

Develop and implement lifecycle marketing strategies (email, SMS, loyalty) to optimize customer acquisition and retention. Create, manage, and optimize automated lifecycle flows (e.g., welcome series, cart abandonment, win-back). Craft personalized content for diverse customer segments to boost engagement and conversion. Monitor campaign performance, using data to guide optimization and improvements. Collaborate with digital, brand, and creative teams to execute impactful campaigns. Implement customer segmentation strategies for targeted messaging. Ensure marketing activities comply with industry regulations and best practices. Lead email and SMS marketing strategies for Canada and US markets. Support broader marketing efforts (Sales, Fundraising, Business Planning). Integrate ESG storytelling and brand mission into lifecycle touchpoints for stronger emotional connections.

Education and Experience

University degree in Business Administration, Marketing or related field Minimum of 3-4 years of experience in lifecycle marketing, with a proven track record in email and SMS marketing within an e-commerce or agency environment. Hands-on experience with marketing automation platforms such as Klaviyo, Postscript, Attentive. Familiarity with loyalty program tools is a plus.

Key Skills and Competencies

Ability to develop and implement effective marketing strategies that align with business goals. Strong ability to interpret data, generate insights, and make strategic recommendations to enhance campaign performance. Innovative mindset to craft engaging marketing campaigns that capture customer interest. Strong organizational skills to manage multiple projects simultaneously, ensuring timely delivery and quality. Proven ability to work effectively in cross-functional teams, fostering a collaborative work environment. Excellent written and verbal communication skills, with meticulous attention to detail. Capacity to thrive in a fast-paced, evolving environment, embracing change and new challenges. Genuine interest in environmental issues and sustainable living practices, aligning with our company's mission and values.

We thank all applications for their interest; however, only those shortlisted will be contacted.

Tru Earth does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Tru Earth property and therefore, Tru Earth will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Tru Earth's request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Tru Earth must be in place and current.

Job Type: Full-time

Pay: $70,000.00-$85,000.00 per year

Benefits:

Casual dress Dental care Extended health care Life insurance On-site parking Paid time off Store discount Vision care
Flexible language requirement:

French not required
Schedule:

8 hour shift Monday to Friday
Work Location: Remote