Paid Media Marketing Specialist, Abebooks Marketing

Victoria, BC, Canada

Job Description


DESCRIPTIONWe are seeking a Paid Media Marketing Specialist to support customer acquisition initiatives for AbeBooks' global marketplace. This role will execute paid media campaigns and assist with affiliate marketing programs to help achieve ROI targets across our international domains.The ideal candidate is an analytical digital marketer with strong attention to detail, solid communication skills, and demonstrated experience in campaign management. You should be data-driven, eager to learn, and have a good understanding of digital marketing fundamentals.This is an exciting opportunity to grow your career with an established company while contributing to our marketing success. If you are a detail-oriented marketing professional with a passion for books and e-commerce, we encourage you to apply!Key job responsibilities

  • Execute and optimize paid media campaigns across assigned channels, including search, display, product listing/shopping ads (PLAs), and paid social.
  • Support the affiliate marketing program by managing day-to-day relationships and identifying optimization opportunities.
  • Implement international marketing campaigns following established playbooks and best practices to meet ROI targets.
  • Run experiments and A/B tests to improve campaign performance.
  • Work closely with the marketing team to implement strategies and support joint initiatives.
  • Partner with cross-functional teams to execute marketing campaigns and provide optimization recommendations.
  • Monitor campaign performance metrics and prepare regular performance reports with insights.
  • Keep up-to-date with digital marketing trends and platform updates to suggest improvements.
About the team
At AbeBooks, our mission is to enable people to discover and own the books they love by bringing together the broadest selection of physical books anywhere. We are a global online marketplace for books and collectibles with hundreds of millions of new, used, rare and out-of-print books listed for sale by thousands of sellers.BASIC QUALIFICATIONS- 2+ years of professional non-internship marketing experience
- 1+ years of Salesforce, Tableau, Vidyard, and Excel experience
- 1+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)PREFERRED QUALIFICATIONS- Experience working with a major brand or entertainment company in project/production management
- Experience in e-commerce, start ups, advertising, commercial
- Experience using data visualization toolsAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.The base salary for this position ranges from $55,100/year up to $92,000/year. Salary is based on a number of factors and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. Applicants should apply via our internal or external career site.

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Job Detail

  • Job Id
    JD2392644
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Victoria, BC, Canada
  • Education
    Not mentioned