Job Description

Henry's is proud to be one of Canada's Best Managed Companies! As Canada's greatest camera store, we know our stuff - and that's why we've been in retail for over 100 years. The loyalty of our employees and their passion for photography and customer service sets us apart from the competition. You will be surrounded by dedicated, humble and passionate people who work hard at what they do and encourage you to be exactly who you are. It means that your expertise is valued and your contributions count. We embrace and drive change, showcasing our creativity and challenging traditional ways of doing business. Our success is based as much on our creative and talented teams as the selection of products, competitive prices, and industry leading services we offer.

Come and create with us!

WHY JOIN US?

Great company and a creative community Comprehensive benefits package including a health care spending account Employee and family assistance program for your total wellbeing Test and play with a variety of different equipment while also learning about our products A great employee discount program to buy cool gear Remote first work environment for head office employees We offer great perks and discounts for many things from fitness centers to tickets to insurance -- with new opportunities added regularly! The opportunity to innovate and create, making your mark in a continuously evolving business

WHO YOU ARE:

You believe in the power of visual storytelling and creative expression. You're a strategic and dynamic Marketing leader who gets excited by driving customer engagement, traffic and revenue across the entire business ecosystem.

You can balance strategic communications and and tactical lifecycle marketing, with experienced oversight of CRM, loyalty, and organic social media campaigns.

You're a data wizard who can manage customer segmentation, automated workflows and cross-channel content alignment in collaboration across eCommerce, IT and Creative Agency teams for cohesive campaign delivery. And you're also really excited to make your mark by launching and maintaining a Henry's Loyalty Program!

WHAT YOU'LL DO:

Be the Lifecycle Strategist

You'll own the complete customer journey from first contact to loyal advocate. You'll own and manage the content calendar for email, loyalty and organic social media From crafting compelling email campaigns to building and launching Henry's new loyalty program, you'll create meaningful connections that keep our creative community engaged and coming back. You'll analyze campaign performance metrics (open rates, click through, conversion, unsubscribe, ROI etc) , documentation and test results, and optimize insights for future planning.

Master Multi-Channel Engagement

Whether it's developing automated email flows, managing our organic social presence, or ensuring seamless CRM integration that's synced across platforms, you'll orchestrate campaigns that resonate across every digital touchpoint. You'll work closely with creative agencies, our marketing team, and cross-functional partners to deliver cohesive brand experiences. You'll oversee community engagement on social channels including organic social and content creation.

Drive Innovation & Performance

Bring your strategic mindset to optimize customer data, implement A/B testing strategies, and explore new lifecycle journeys to continuously improve engagement and conversion rates. From segmentation and automation to performance analytics and loyalty program optimization, you'll continuously elevate our customer engagement strategies. You will stay on top of trends to identify tools, features and platforms that enhance customer journey through email, social or CRM improvements that stay competitive and customer-centric

Lead & Collaborate

You'll work with a cross functional team as you develop, launch and manage the Henry's Loyalty Program -- an incredible opportunity to be part of the build! Collaborate seamlessly with eCommerce, IT, and creative teams. You'll be the primary liaison with our Creative Agency, ensuring all campaigns align with brand goals and business priorities including asset planning and execution across email and social. You'll collaborate with merchandising and product teams to align lifecycle and social content with business priorities, supporting in-store and vendor marketing campaigns through aligned digital communications and tracking.

WHAT YOU BRING:

Bachelor's degree in marketing, Communications, or a related field. 3-5 years of experience in lifecycle marketing, CRM/email marketing, loyalty program development, and social media management. Proficient in CRM and email marketing platforms, preferably Klaviyo, including flows, segmentation, tagging, and analytics. Experience using loyalty program tools. Proficient with social media tools such as Meta Business Suite, Later, Hootsuite, or Sprout Social. Familiarity with design collaboration and briefing via Figma, Canva, or Adobe Creative Suite (collaborative use with Creative teams). Strong understanding of Google Analytics (GA4) and UTM tracking for performance measurement. Comfortable with A/B testing tools and campaign reporting dashboards Knowledge of project management tools such as Asana, Trello, or Monday.com. Strong organizational and communication skills with a strategic, data-driven, and performance-focused mindset Ability to brief and collaborate with creative teams and external agencies to meet deadlines and brand standards. Strong grasp of email/SMS accessibility best practices, mobile-first design, and data privacy compliance (e.g., CASL, GDPR, PIPEDA). Bonus points if you have knowledge and passion for digital imaging and content creation!

WHY YOU'LL LOVE WORKING HERE:

Remote Flexibility

- This is a remote first position, meaning that you will most frequently work from home and will need to travel to stores or event locations for campaigns and events, team collaboration and team meetings, innovation opportunities, and staying closely connected with our retail stores.

Meaningful Impact

- See your work come to life across digital and retail channels

Collaborative Culture

- Join a team that values your input and creativity

Growth Opportunities

- Develop your skills in a supportive, fast-paced environment

Creative Industry

- Help inspire and support creative communities every day

READY TO MAKE YOUR MARK?

If you're passionate about Lifecycle & Engagement, love bringing campaigns to life, enjoy working across all aspects of social, email and campaign marketing, and want to be part of a team that genuinely cares about helping people express their creativity - we want to hear from you!

THANK YOU!

We sincerely thank all applicants for their interest in the role. Due to the volume of resumes received we will only contact applicants meeting role requirements for next steps.

In accordance with the Accessibility for Ontarians with Disabilities Act and all other applicable legislation, Henry's is pleased to accommodate individual needs for applicants with disabilities within the recruitment process. Please let us know if you require an accommodation to ensure your equal participation in the recruitment and selection process.

Job Types: Full-time, Permanent

Pay: $100,000.00-$120,000.00 per year

Benefits:

Dental care Disability insurance Employee assistance program Life insurance Paid time off Store discount Vision care Wellness program Work from home
Experience:

Marketing: 5 years (required)
Work Location: Hybrid remote in Concord, ON L4K 3Z2