Lead Generation Outreach Associate

Remote, CA, Canada

Job Description

We are a 5-person, bootstrapped startup building outbound growth from first principles. This is a

net-new role

created to bring ownership, structure, and execution discipline to lead generation and CRM operations.

This role is not advisory. It is not "strategy only."It is for someone who

builds pipelines, books meetings, and keeps systems clean

.

If you have run outbound end-to-end in an early-stage environment and can show numbers--not opinions--this role will feel familiar.

What success looks like (first 90 days)



2,000+ verified, usable leads

added to CRM

50+ demo calls booked

from outbound activity A CRM that reflects reality: accurate stages, notes, and follow-ups Live outbound campaigns running across email and LinkedIn with documented performance metrics

Core responsibilities:



Lead research & list building



Build and maintain targeted lead lists aligned to ICP definitions Identify verified decision-makers by role, industry, and company size Segment leads by account type, engagement level, and outreach readiness Maintain lead accuracy standards suitable for outbound at scale

Outbound execution



Execute outbound email and LinkedIn campaigns using Smartlead and LinkedIn Sales Navigator Personalize outreach beyond tokens (role, context, relevance) Manage sequencing, timing, and follow-ups across channels Own the full outbound loop from first touch to booked meeting

Follow-up & qualification



Run structured follow-up systems for non-responsive and warm leads Track replies, intent signals, and qualification status Escalate qualified opportunities to the founder with clear context and next steps

CRM ownership (non-negotiable)



Own day-to-day CRM operations across

Pipedrive and HubSpot

Log 100% of outreach, replies, follow-ups, and stage movements Maintain clean lifecycle stages, tags, notes, and audit-ready data Treat CRM accuracy as a production system, not an afterthought

Automation & systems



Build and maintain

advanced Zapier automations

Connect CRM, Smartlead, Apollo, Customer.io, and internal workflows Reduce manual work through documented, repeatable processes Improve speed and consistency without breaking data integrity

Reporting & insights



Produce weekly performance summaries: Leads added Outreach volume Reply rates Meetings booked Flag what is working, what is not, and what should change next

Required experience (practical, not theoretical)



Hands-on ownership of outbound lead generation and CRM operations Direct experience with:

Pipedrive

HubSpot

Smartlead.ai

Zapier (advanced automations)

LinkedIn Sales Navigator

Apollo

Customer.io

Experience operating in a

small team (?10 people)

or early-stage startup Strong written communication with a clear, professional tone Comfort working independently with minimal process and clear expectations

This role is a strong fit if you:



Have personally booked meetings from outbound--not just supported others Have cleaned up or rebuilt a CRM that was drifting from reality Prefer ownership over consensus Measure progress in numbers, not activity Are comfortable reporting directly to a founder

This role is

not

a fit if you:



Have only worked in large sales teams with narrow scopes Ran tools but did not own outcomes Avoid CRM hygiene or see it as "admin work" Need fully defined processes before executing

Working model



Flexible hours

(part-time or full-time) Output matters more than schedule Clear expectations, fast feedback, direct communication

Equal opportunity



We are an equal opportunity employer. We evaluate candidates based on skills, experience, and demonstrated outcomes, without regard to personal characteristics protected by law.

Job Types: Full-time, Part-time, Permanent, Fixed term contract, Casual, Seasonal, Freelance, Apprenticeship
Contract length: 12 weeks

Pay: $18.00 per hour

Expected hours: 20 - 30 per week

Work Location: Remote

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Job Detail

  • Job Id
    JD3390988
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Remote, CA, Canada
  • Education
    Not mentioned