The Marketing Lead ensures Acura marketing supports the business goals and targets set out by Sales Operations through the development of strategic planning and execution of marketing initiatives. The Marketing Lead ensures business objectives are achieved through the management of campaign creation, social media content strategy, and zone advertising support by leading activities with stakeholder departments (Web, Media, CRM, PR) and agency partners. Additionally, the Marketing Lead is responsible for ensuring adherence to the budget and project timelines.
Responsibilities
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