Job Description

Some call it work. We call it passion.
We could offer you an ordinary career.
Trouble is, we only deal in the extraordinary.

Audi stands for Vorsprung durch Technik. Progressive. Sophisticated. Sporty. High Performance. Passion. Uncompromising standards.

Just as Vorsprung brings out the best in vehicles, a career with Audi can bring out the drive and dedication of some of the finest people around. The Audi family recognizes the fact that even though we craft some of the finest vehicles on the planet, our work would be in vain without the people we serve, and the people with which we share our passion.

Become a part of the Audi success story full of growth opportunity and personal career development. Join a team of performance driven professionals who value motivation, responsibility, collaboration and exciting work.

We are currently looking for a Lamborghini Area Marketing Manager at our Corporate Offices in Ajax, ON

The Area Marketing Manager will champion the retail and experiential marketing needs for Automobili Lamborghini Canada (ALC) and USA regions. This role is dedicated to oversee the roll out of marketing campaigns across the designated region and in partnership with the region dealer network. The incumbent will work closely with the experiential, CRM, brand marketing, sales and public relations teams of Automobili Lamborghini America to ensure a cohesive retail & brand marketing strategy. This role will be responsible for the creation and oversight of all brand, corporate, product and media activations across the Canada and USA regions; championing strategies that influence how an audience perceives our brand and its lifestyle on and off track.

Responsible for conceptualizing, planning, and executing retail and experiential programs, as well as managing and analysing the effectiveness and spending of the dealer retail campaigns. This candidate will work individuals at all levels of the dealerships, including the dealer principals, the General Managers and Sales and Marketing personnel to effectively support and map out dealer marketing plans and spend while overseeing all marketing activities at retail level. The role is integral to Lamborghini\xe2\x80\x99s desire to create cohesiveness among the entire network while ensuring that all dealers actively, effectively and according to CI/CD, market the Lamborghini brand and products.

The role must bring out-of-the box thinking, challenge the status quo, and be able to contribute at all levels of the organization, ensuring effectiveness and results, and staying within budget. The candidate will need to work across cultures, and with key stakeholders and partners to ensure success including brand marketing/ PR agencies, creative agency, fleet agency, luxury brand partners, dealerships and customers.

**This is position is a hybrid flex model, based out of the Ajax head office**

Primary Responsibilities:

Retail Marketing\xe2\x80\x9350%

• Point person for all retail marketing initiatives in Canada & USA region reporting functionally to the VP of Marketing and Communication.
• Plan & execute and analyse retail marketing campaigns and events (corporate and dealer level) to ensure increased leads, sales and loyalty from conception to completion.
• Collaborate with Lead Retail Marketing Manager in the planning and execution of dealer tours, national tours, marketing campaigns, digital campaigns, and incentive campaigns in concert with HQ\xe2\x80\x99s retail plans.
• Ensure campaign roll out, effectiveness and buy in from the ALC dealer and sales network.
• Regularly plan and meet with ALC sales to coordinate sales and marketing activities.
• Conceptualize, propose, plan, execute and analyse tactical campaigns to support sales and aftersales activities.
• Review monthly retailer activities providing counsel to retailers regarding sufficiency to meet/exceed Lead targets, and report to Senior Manager when retailers are falling behind in Lead Generation, discuss and develop countermeasures, and then counsel dealers on countermeasures, as necessary.
• Ensure accurate reporting on lead status.
• Create opportunities and activities to increase showroom traffic & sales leads (key partnerships).
• Monitor daily retailer adherence to the Retail Marketing and Communications Policies & Corporate Identity (CICD) standards, counsel retailers on deviations and ensure upload to ACB. Identify and report violations according to procedure.
• Maintain, monitor and measure allocated dealer marketing budgets.
• Conduct monthly assessment of sales plan and aftersales plan performance (in collaboration with sales & aftersales dept), conduct monthly alignment sessions with retailers, and counsel retailers regarding MarCom activations to achieve sales and aftersales goals.
• Ensure Marketing Plans are updated quarterly in LamborghiniKEY and provided to the Dir. of Marketing and Communications and internal stakeholders, with campaign progress and Quantitative results supported by data input.
• Ensure compliance across dealer network in utilizing all digital and supporting systems such as LamborghiniKEY, ACB Compliance tool, Pre-Owned Locator, and other sales/marketing tools that ALA implements across network.
• Monitor, suggest and improve dealer marketing capability and efficiencies able to convince dealers that they need to become more effective in their marketing activities.
• Oversee that CI/CD standards are maintained at dealer level and all corporate activities throughout assigned territory.
• Oversee and lead the implementation of marketing activities and prospecting / sales / loyalty events at dealer level.
• Oversee fleet allocation in region and fleet check/inspection process at retailers.
• Roll out retail programs outlining key objectives for retailers such as (Esperienza Casa, Dealer Tours and Test Drive Campaigns). Ensure all protocols and compliance guidelines are followed as it pertains to (insurance considerations, COI from dealers, risk, legal documents, purchasing requirements, drive waivers).
• Oversight of dealer invoice collection\xe2\x80\x93 all financial reporting pertaining to the region assigned.
• Compile marketing plans and presentations representative of activation plans and dealer activities in region.
• You will be the expert regarding your dealer\xe2\x80\x99s use of Lamborghini\xe2\x80\x99s CRM System and other marketing tools, a trainer for Sales, Aftersales, and Marketing with regards to LamborghiniKEY CRM System.
• Ensure dealer compliance for training.
• Help dealers reach targets outlined each year including: KEY lead target creation and lead quality, UNICA App registrations and Marketing Spend.

Event & Agency Management - 40%

• Lead retail and marketing programs for the brand from conception to completion across Canada and USA region.
• Lead for experiential marketing agency overseeing all agency projects and timelines \xe2\x80\x93 spearheading successful execution of all experiential & digital activities.
• Spearhead project planning with key stakeholders and vendor partners ensuring compliance, budget timelines and adherence to company policy.
• Align with the RMMs & retail marketing teams within HQ and ALA, and manage/lead the partner agencies in strategy and oversight for successful execution of activities within budget and achieving all agreed KPIs and targets.
• Ensure event production/ operational needs run seamlessly for each platform. Portfolio includes, but is not limited to:

• Car launches / auto shows
• Accademia \xe2\x80\x93 winter and summer
• Esperienza track events
• Race activities - Pilota, Super Trofeo, GTD assistance, GTP
• Lifestyle drives
• Giro
• Monterey Car Week
• Institutional events
• Dealer events, including pre-sale tours
• Internal sessions \xe2\x80\x93 Meetings, conferences
• Be present on-site at pre-determined events to represent the brand and oversee the program.
• Ensure experiential activations align with product messages and brand values, and supports company objectives.
• Design event experiences and maintain inventory of assets in region.
• Oversee the inventory of marketing assets.
• Complete, distribute and present finding in post event reporting with a comprehensive analysis of the campaign or event.
• Ensure market calendars and launch plans are mapped, aligned and up to date.
• Introduce and oversee marketing partnership opportunities for region.
• Budget creation, optimizations and management.
• Establish network of key suppliers and partners in region.

Additional responsibilities - 10%

• Other ad hoc duties as assigned.
• Up to 60% travel across Canada and USA

Qualifications

Qualifications:

• Bachelor\xe2\x80\x99s Degree in Business, Marketing, Communications or related business field, and/or equivalent work experience. Master\xe2\x80\x99s Degree in Communications or Business is considered an asset.
• 7+ years of marketing experiential and/or retail marketing experience. Agency and/or event management is considered an asset.
• Luxury marketing or auto experience preferred.
• Proven experience in project and event management, ability to conceptualize, execute and analyze retail campaigns & initiatives in market
• History of establishing relationships with retailers, key internal and external customers
• Demonstrated ability to manage senior management commercial and/or performance negotiations
• Ability to multi-task and work cross culturally.
• Strong organizational skills and attention to detail.
• Analytical and reporting skills.
• Ability to create formal presentations and retail plans.
• Ability to effectively communicate and assert necessary actions.
• Demonstrated success in developing strong working relationships across many layers of an organization and across cultural boundaries.

What you\xe2\x80\x99ll get in return:

• A flexible and collaborative team dynamic
• Opportunities for development
• Opportunities to participate in exciting company events that give back to the community
• Competitive employer paid benefits and overall compensation package
• And much more!

Interested applicants are asked to submit their application by January 19, 2024.

Please note that we appreciate the interest of all candidates, however only those under consideration will be contacted.

Volkswagen Group Canada Inc. is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, family status, gender identity, gender expression, national origin, age, disability or any other characteristic protected by federal, or local laws.

Volkswagen Group Canada Inc. is committed to providing accommodations for people with disabilities including during the application process. If you require an accommodation because of a disability, we will work with you to determine what reasonable accommodation may be available to meet your needs whether it be as an applicant or an employee. Applicants need to make their needs known in advance. If you are selected for an interview and require an accommodation, you are encouraged to advise the Recruiter who will consult with you to determine an appropriate and reasonable accommodation #LI-Hybrid #LI-CC1

Audi