Job Description

Resume du poste

Le role de

Gestionnaire de compte - Medias sociaux payants

consiste a assurer la communication avec les clients et a developper ainsi qu'a superviser l'execution des plans et strategies numeriques pour nos clients. Il agit aussi comme ressource interne experte en medias numeriques.

Responsabilites cles

Etre le principal point de contact entre les equipes de planification de l'agence et les clients. Travailler directement avec les equipes et les clients pour s'assurer que les efforts en medias sociaux payants atteignent ou depassent les indicateurs cles de performance (KPI) des clients. Developper des livrables exemplaires pour les clients en s'appuyant sur les technologies et plateformes disponibles. Etre un expert confirme en medias payants, capable de proposer les meilleures solutions et de rester a jour sur les nouveaux outils et technologies adaptes a la strategie media globale; savoir evaluer et integrer de facon autonome de nouveaux outils a notre suite de produits. Vendre des solutions innovantes et des formats publicitaires pour tester de nouvelles technologies, faire avancer les affaires des clients et garder une longueur d'avance. Se tenir informe des nouveautes du paysage numerique et former les equipes ainsi que les clients au besoin. Agir comme expert en la matiere, tant en interne qu'a l'exterieur. Gerer et diriger un employe ou une equipe; communiquer clairement les objectifs de l'agence, gerer les charges de travail, fournir du feedback continu et soutenir le developpement professionnel. Participer aux entrevues et aux decisions d'embauche au besoin. Repondre aux appels d'offres (RFP) et aux briefs pour aider a la planification strategique des campagnes. Assister le Directeur associe dans l'elaboration des processus et flux de travail avec les partenaires d'agence afin d'assurer une collaboration efficace (processus, echeanciers, documents de trafficking, budgets). Contribuer aux solutions strategiques qui feront progresser les resultats d'affaires des clients. Compiler et presenter les resultats post-campagne ainsi que les propositions aux planificateurs et clients. Approuver les contrats dans nos systemes financiers et assurer la qualite des campagnes. Participer de maniere proactive a la preparation et a la contribution aux points de vue medias. Surveiller les objectifs et KPI d'un portefeuille de clients afin d'assurer la livraison complete et ponctuelle des campagnes. Garantir que tous les aspects tactiques du plan media sont bien implantes sur les plateformes numeriques selon les besoins clients. Gerer efficacement les attentes clients concernant les echeanciers et les dates limites.

Competences et experience souhaitees

Formation ou experience professionnelle en marketing ou publicite est un atout. Minimum 5 ans d'experience en gestion de campagnes medias sociaux payantes. Comprehension approfondie des roles des differents canaux digitaux. Bonne connaissance des processus de trafficking et du tagging web. Capacite a developper des relations d'affaires positives axees sur le service client. Aptitude a batir des relations et partenariats professionnels internes et externes. Habilete a appliquer efficacement les connaissances issues des recherches. Comprehension professionnelle de la planification cross-canal, et coordination forte entre medias digitaux et hors ligne. Competences en analyse de donnees, medias emergents et technologies. Experience en negociation et presentation. Agilite professionnelle avec un fort desir d'apprentissage continu. Excellentes competences en communication orale et ecrite. Sens developpe de l'organisation avec grande attention aux details et precision. Capacite a travailler en equipe et de facon autonome. Aptitude a investiguer, analyser, resoudre des problemes et communiquer clairement les resultats. Maitrise de Microsoft Office (Word, Excel, PowerPoint). Maitrise des plateformes publicitaires Meta, TikTok, Snapchat, Pinterest, LinkedIn et Reddit.

Position Summary

The role of the Account Manager, Paid Social is responsible for client communication and will develop and oversee execution of digital plans and strategies for our clients. They will also operate as an internal resource for digital subject-matter expertise.

Key Responsibilities

Operate as key point of contact for agency planning teams and clients.

Work with agency teams and clients directly to ensure their paid social efforts are meeting or exceeding clients key performance indicators (KPI's)/expectations.

Develop best in class deliverables to clients, from available technology platforms and services

Proven expert in paid media capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy; ability to evaluate and integrate new tools independently into our product suite.

Sell through innovative solutions and ad formats to test new technology and keep clients business moving forward and staying ahead of the curve

Staying up-to-date with new developments in the digital landscape and educate teams and clients as required.

Serve as subject matter expert to teams internally and externally.

Manage and lead a direct report, or a team of employees. Effectively communicate agency goals, manage workloads, provide ongoing performance feedback and support professional development. Interview and participate in hiring decision of employees if/when required.

Respond to RFP's and briefs to assist with strategic campaign planning.

Assist Associate Director with developing agency partners' process and workflow to ensure a collaborative and efficient working relationship (process, timelines, trafficking documents, budgets).

Assist with, and contribute to, strategic planning solutions that will drive client's business results.

Compile and present post campaign results/decks and request for proposals (RFPs) to planners/clients as necessary.

Approve contracts in our financial systems, as well as QA-ing campaigns.

Proactively and independently contribute to and/or prepare media POVs.

Monitor the goals and key performance indicators KPI's for a portfolio of clients to ensure on-time and complete delivery of campaigns. Ensure all tactical media plan requirements are correctly implemented in digital platforms based on client needs.

Effectively manage ongoing client expectations in regards to work back schedule and deadlines.

Desired Skills & Experience

Professional or educational background in Marketing and/or Advertising would give leverage to this application)

5 years of experience in running paid social campaigns.

Full understanding of the roles of various digital channels.

Professional understanding of trafficking and website tagging processes.

Ability to develop positive on-going business relationships with a focus on client service.

Ability to build professional internal and external relationships and partnerships.

Demonstrated ability to effectively apply knowledge and insights gained from research resources.

Professional understanding of cross channel planning, demonstrate strong coordination of digital and offline media efforts.

Proficient in data analysis, emerging media and technology.

Experience with negotiation and presentation.

Professional learning agility, with a passion for continuous development.

Excellent communication skills (both written and verbal).

Highly developed organizational skills with a strong attention to detail and accuracy.

Ability to work collaboratively as well as independently.

Ability to investigate, analyze & solve problems, and clearly communicate results.

Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

Proficient with Meta, TikTok, Snapchat, Pinterest, LinkedIn and Reddit ads.


KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

What's in it for you?

Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.

A flexible hybrid work model that works for you.

A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.

A chance to be part of and grow within a global network of agencies.

The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.


KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to canadatalent@mbww.com