Vadilal Industries USA Inc., Canada one of the leading Indian FMCG distribution company in north America, is a part of the 117 years old Vadilal Group - the most loved and awarded Ice cream brand in India. The Vadilal Group has its presence in more than 45 countries across North and South America, Europe including UK, Middle East, South-East Asia, and Australia. In the US and Canada, Vadilal enjoys an enviable presence amongst the Indian Ice cream brands along with pre-eminence in the Indian Frozen Food category. With a robust network of national and regional warehouses, equipped with cold storage and frozen trucking system, Vadilal products reach almost every active South Asian retail store across the nation. Vadilal is recognized for its supreme quality with all its products being 100% vegetarian with
No Eggs
and accredited with national as well as international quality certifications. With the single-minded purpose of spreading joy, Vadilal throughout its history, has been and will continue to craft unique experiences for its customers by offering exclusive amalgamations of innovation and tradition in all its products.
Role
We are seeking a strategic and results-driven Key Account Manager to lead and grow partnerships with major national retailers including Costco, Walmart, Loblaws, Save-On-Foods, and other mainstream accounts. This role is pivotal in driving market penetration, maximizing profitability, and elevating brand visibility across Canada's retail landscape.
Key Responsibilities
Strategic Account Management
Develop and execute tailored business plans for each retail partner to achieve sales targets and market share objectives
Drive both long-term strategic goals and short-term execution plans for mainstream retail channels like
Walmart, Costco, Save On food, Sobeys, Safeway, Fresco, No Frills, Real Canadian Superstore
Sales & Data-Driven Growth
Leverage POS data, consumer insights, and market trends to identify new growth opportunities
Optimize product assortment and pricing strategies in collaboration with analytics and merchandising teams
Cross-Functional Collaboration
Partner closely with Marketing, Supply Chain, Finance, and Product Development teams to ensure flawless execution of programs and initiatives
Forecasting & Inventory Planning
Deliver accurate sales forecasts and collaborate on demand planning to optimize inventory levels and avoid stockouts or overstock
Promotional & Retail Execution
Manage the promotional calendar, encompassing digital campaigns, in-store activations, and co-branded marketing initiatives, developed in close collaboration with the Branding and Marketing teams to ensure alignment with each retailer's strategy and consumer engagement goals
Ensure optimal product placement, retail execution, and shelf visibility
Contract Negotiation & Trade Terms
Lead negotiations on pricing, trade terms, and promotional agreements with retail partners