Job Description

Position Title:

Interim Marketing Manager

Position reports to:

VP., Business Development

Position status:

Full-Time

Position category:

18-Month Contract

Location:

Calgary, Alberta

Work hours:

Monday - Friday 8am - 5pm (40 hours/week Hybrid)

Calvert Home Mortgage (CHMIC) is a full-service alternative mortgage investment firm that supports homeowners, investors, and brokers to achieve their goals by seeing the person behind every mortgage. We are on a mission to be the most trusted lending solution in Canada by putting people first, focusing on their success, and always doing the right thing.



Simply put, our team is the best in the business. Our expertise and experience are unrivalled -but it's our caring approach that really sets us apart.





Calvert's longevity and continued success is due to our shared sense of purpose and the understanding that relationships are far more important than transactions. We were founded on the principle of "kitchen table lending" -taking the time to build trust by listening to our customers, understanding their unique needs and goals, educating them on their options, and finding a solution that's right for them. That might sound obvious but, in our experience, it's not the norm.





We are looking for an

Interim Marketing Manager

to be a part of an exciting growth-focused company who truly cares about its employees. At Calvert Home Mortgage we are champions of a culture that creates a positive work environment, which will allow you to thrive and be a contributor to the long-term success of the company.





At Calvert Home Mortgage we offer competitive salaries, a bonus program, a free on-site fitness facility, a location that avoids the downtown commute and free parking.

WHAT'S THE BIG IDEA?

As our

Interim Marketing Manager

you will take the wheel of a high-energy, data-driven marketing engine--bringing equal parts creativity, curiosity, and strategic punch. You'll steer our campaigns from idea to approval, sharpen our HubSpot reporting and automations, shape targeted drip sequences, and spark fresh content and social media strategies that feel authentically Calvert. You'll own our annual customer feedback survey and help map the full customer journey so we can truly understand marketing ROI. As a leader, you'll coach and guide a small but mighty team, keep our agency partners aligned, and ensure our plans, budgets, and brand stay on track. And as the voice of marketing across the business, you'll collaborate with Business Development and other teams to deliver on the annual plan--pivoting, problem-solving, and adding your creative flair every step of the way

HOW DO WE WORK?

As an organization we aim to be trusted advisors, offering an effortless experience in providing short-term lending solutions for the personal and financial success of our clients. Offering the best solutions is highly dependent on the management of risk and compliance within our industry. This role will be a key contributor with the ability to manage and analyze risk. We value a productive, proactive, and fast-paced office environment.

HOW DO YOU FIT IN?

The successful individual will have the following experience, education, and ability to develop these demonstrated skills:





Strong leadership skills and desire to mentor Excited to troubleshoot, problem solve and think outside the box. Ability to take initiative in driving business objectives and exploring new ideas Creative ideas and design ability Strong organizational skills, attention to detail, and ability to adapt to rapidly shifting priorities while keeping projects on track Post-secondary degree in Marketing, Communications, Business, or related field. Minimum 5 years experience in a Marketing role with at least 1 year of leadership experience required. Industry experience in real estate or real estate investing considered an asset CRM experience needed, HubSpot experience considered an asset Experience implementing a CRM considered an asset

WHAT YOU WILL BE DOING

Marketing - 70%

Initial review and sign off on all marketing materials including email campaigns, social media content, blog posts, event pages and more utilizing our compliance checklists. Use data and analytics to measure individual campaign effectiveness. Produce data-driven monthly, quarterly and annual executive summaries of marketing performance. Oversee HubSpot marketing module and evolve reporting, dashboards, and automation sequences. Work with Marketing associate to design and build series of highly-targeted drip campaigns and report on performance. Ownership of annual customer feedback survey. This includes designing the plan and timeline for survey distribution, creating questions, coordinating with other departments for approval and action steps, and presenting survey results with action steps. Build out customer journey maps using HubSpot data so we can understand marketing ROI. Support the VP Business Development in execution of the community and Real Estate Investor strategies. Oversee and contribute ideas to content calendar Oversee social media strategy including both organic and paid performance and report on lead quality and approval ratio. Conduct market research on competitors, clients, and other insights, as required. Creation of marketing materials including event invitations, blog posts, case studies, and more. Effectively and use many different accounts to produce and distribute content including but not limited to: Zoom, Eventbrite, Asana, Google Drive, Calendly, Dropbox, Linktree, Canva, Hubspot and WordPress.

Leadership - 20%

Host bi-weekly marketing meeting to discuss priorities, challenges, provide guidance and collaborate on ideas Conduct monthly 1-1's and quarterly scorecard meetings with team members Work with individuals to develop their scorecards based on marketing annual plan Manage relationships with third-party contractors including our website contractor, our marketing agency partner, and sound branding partner. Review and approve monthly budget spending to ensure it's in line with annual department budget.

Department Ownership - 10%

Represent the marketing department at cross-departmental meetings including monthly manager meeting, growth meeting, Business intelligence, and one underwriter meeting per month. Learn company brand guidelines and ensure all materials adhere to the rules within. Carry out all initiatives on the Marketing annual plan and pivot where needed. Lead and sign off on the revision of all processes and procedures where required due to changes as a result of HubSpot implementation. Work with Business development to implement lead scoring system and Customer lifetime value tracking and apply learnings to marketing and BD efforts.

WHY CALVERT HOME MORTGAGE?

####

Calvert Home Mortgage's mission is to be the most trusted mortgage lender in Canada so that our customers, investors and partners succeed and grow in thriving communities. We are a team of focused individuals who care about both our internal and external clients, and who serve each other by delivering the most timely and competitive service.

Imagine building a career you can be proud of, where doing things right is always the right thing to do and where everyone you work with will both support and inspire you. At Calvert, you will be respected for your unique skills and experience, encouraged to show up authentically every single day, and surrounded by some of the best in the industry to help you learn and grow.

WHAT WE OFFER:

An opportunity to be a part of a culture committed to truly making a difference in the personal and financial success of others. We are an equitable employer offering a wide range of employee benefits, including a competitive salary, bonus program, opportunity for share ownership and extended health and dental benefits. Full training and support for the individual to be successful in this role will be provided.





For more information about Calvert Home Mortgage Investment Corporation, please visit our website at

www.chmic.ca

.

Please note that candidates applying for openings must be authorized to work in Canada.

We thank all applicants in advance for their interest, however, only those selected for an interview will be contacted.