Job Description

As the integrated marketing manager, Retail you will hold a crucial role in our dynamic marketing team. You will be the bridge that connects our omnichannel marketing organization and cross functional experts. You will shape the future of how the function and brand approach retail marketing in a forward thinking and disruptive way. This is an existing moment as the brand continues to rapidly expand it;s retail footprint globally. This role will be fundamental to Mejuri\'s continued growth and success. As the Manager of Retail Integrated Marketing at Mejuri, you will play a vital role in driving traffic to our stores, enhancing the in-store experience, and effectively promoting new store openings. Your focus will be creating a retail strategy that delivers on driving awareness and connection to the brand narrative, creating an engaging community events program, helping to develop and amplify our in store experiences and overseeing a brand and data informed NSO strategy. To be successful in this role you will need to have a strong understanding of marketing impact on retail traffic, and be able to action store and market insights.

What you\'ll do:

Retail Marketing Strategy:

• Develop and implement a comprehensive retail marketing strategy that aligns with Mejuri\'s overall brand objectives and supports the company\'s growth plans.
• Identify target markets, consumer behaviors, and trends to create strategies that drive foot traffic, increase sales, and enhance the customer experience.
• Collaborate with the Marketing and Retail teams to ensure seamless integration of online and offline marketing efforts.
• Develop insight and a clear POV to maximize curated consumer journeys to retail

In-Store Marketing Initiatives:

• Oversee the development and execution of in-store marketing campaigns and initiatives that create an engaging and personalized shopping experience for customers.
• Collaborate with Visual Merchandising teams to create captivating window displays and in-store visuals that effectively communicate brand messaging and drive foot traffic.
• Leverage customer insights and data to optimize in-store marketing efforts and enhance customer loyalty and conversion rates.
• Lean into in store services to build them into brand experiences

Community Development:

• Develop a process to elevate and efficiently execute local events with store managers
• Identify, recruit, and cultivate relationships with brand ambassadors, influencers, and key community partners to drive awareness, generate excitement, and increase foot traffic to Mejuri stores.
• Collaborate with the PR and Social Media teams to leverage community content for brand promotion across various channels.

New Store Openings:

• Lead the development and execution of marketing plans for new store openings, ensuring successful launches and driving awareness and foot traffic to these locations.
• Collaborate with cross-functional teams to ensure seamless coordination of pre-launch activities, including PR, advertising, visual merchandising, and store operations.
• Monitor and analyze the performance of new store openings, providing insights and recommendations for continuous improvement.

Key Performance Indicators:

• Traffic to stores
• Predictability in retail revenue forecasting
• Development of local communities built around store hubs
• Development of in store services into brand experiences
• Clear improvement in new customer acquisition and retention
• Consistent brand narrative

What you bring to the team:

• Proven experience in retail marketing
• Strong understanding of retail industry trends, consumer behaviour, and brand marketing strategies
• Demonstrated experience in creating compelling in-store marketing activities, window displays, and community programs
• Experience in launching and promoting new store openings
• Proven track record in developing impactful brand planning and execution

Skills:

• Influential and Collaborative Team Player: ability to communicate effectively to motivate teams to work towards a common goal
• Business Acumen: ability to use insight from the internal and external business environment to set local strategy, improve and drive performance
• Results Driven: ability to take steps personally to ensure that mutual goals and performance target are met within the appropriate time frame
• Customer Focus: ability to identify any potential barriers that may impact the customer experience
• Follow Through: prioritize tasks, establish goals for oneself and the team; successfully complete all started initiatives
• Action Oriented: identifies opportunities and seeks solutions to improve

Benefits:

• A minimum of three weeks vacation, plus personal days and three religious observance days.
• A hybrid work model for all corporate roles.
• \'Mejuri Passport\' which allows employees who meet specific criteria to work in other locations for one month per year.
• Comprehensive medical and dental benefits, including mental health coverage, and generous personal and sick days for our full-time employees. We also offer bereavement leave, including miscarriage and stillbirth support.
• Parental leave salary top-up of up to 80%, as well as a personalized return-to-work transition and accommodation plan for full-time employees.
• Semi-annual performance reviews.
• Internal coaching department and learning and development to support career growth and plans for everyone.
• A generous product discount!

Please note that these benefits apply to full-time employees.

Location:

At Mejuri we embrace a hybrid working environment and support our corporate employees to be successful whether they are at home or in the office. The primary purpose of our offices is to drive collaboration and deepen relationships with one another.

Accommodation / Accessibility:

Mejuri does not discriminate in hiring or terms and conditions of employment because of an individual\'s race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws.

Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.

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Mejuri