Job Description

As the Sr. Integrated Marketing Manager, Fine and Emerging you hold an integral role in our dynamic marketing team. Your portfolio is the future of the business. It includes our natural and lab grown diamonds portfolio as well as new categories that you will have the opportunity to shape and launch. Your expertise in brand, business and omni-channel marketing strategy will contribute to Mejuri\'s continued growth and success.

The Sr. Integrated Marketing Manager, Everyday will be responsible for becoming the expert on the Everyday category. They must be deeply connected and engaged with cross functional partners across the organization so that they ultimately become the go to person in the company to drive the strategy and execution of the Everyday portfolio. They will need to have a strong POV on the P&L, demand planning, and vision for the category.

What you\'ll do:

Strategy

• Create an annual brand plan for the category, that ladders to the company AOP, takes into account the holistic jobs to be done, the triggers and barriers to success and priority tactics to employ to address the triggers and barriers.
• Develop and implement an omnichannel marketing strategy that combines seasonal marketing campaigns, product launches, evergreen content programs, channel-by-channel content deliverables, strategic activations, go-to-market plans, and brand partnerships.
• Work in partnership with commercial and brand teams to develop an external and internal view of what is influencing the category and the core consumer, distilling this information into \xe2\x80\x9cso what\'s\xe2\x80\x9d that can be leveraged in management of the category
• Identify whitespace opportunities for the portfolio to future proof the strategy

Execution

• Lead the planning, development, and execution of evergreen strategy and brand campaigns that effectively engage the target audience and drive brand awareness while
• Develop and lead briefings that inspire best in class creative output and deliver clear commercial impact
• Develop clear measurement plans and KPIs with cross functional teams that maximize the advantages of different platforms.
• Craft end-to-end campaign plans across marketing channels (Digital, Social, Site, Visual, PR, Email, Retail, etc.) that share a cohesive, consistent brand voice and visual identity
• Routinely present updated and optimized marketing strategies and plans. Report performance results, and learnings
• Continuously analyze and report on brand performance, making data-driven recommendations for improvements.
• Support the Sr. Director, in P&L management

Relationships

• Build an internal network of close cross functional collaborators that drive clarity, efficiency and excellence across the organization
• Collaborate across multiple teams to drive integrated marketing programs that deliver against key metrics. Teams include: Brand Strategy, Performance Marketing, Retention Marketing, E-commerce, Merchandising, Product Development, Supply, Customer Service, Retail, Wholesale Operations.
• Work in partnership with the international team to develop truly global frameworks that are relevant and responsive to local markets

What you\'ll bring to the team:

Experience

• Proven track record in development impactful brand planning and execution
• Experience managing and developing brands that have a clear POV and participate in the cultural zeitgeist
• An entrepreneurial spirit demonstrated through previous experience working in a startup environment or through proactive proposals within an established brand environment
• Strong brand building skills proven out in a number of different operating environments and brand scenarios
• Deep appreciation and knowledge of brand development foundations (positioning, identity, narrative)
• A working understanding of growth, retention and digital product process, and KPIs
• Proven ability to both roll up your sleeves and deliver on the details and step back and create a category driving vision

Benefits:

• A minimum of three weeks vacation, plus personal days and three religious observance days.
• A hybrid work model for all corporate roles.
• \'Mejuri Passport\' which allows employees who meet specific criteria to work in other locations for one month per year.
• Comprehensive medical and dental benefits, including mental health coverage, and generous personal and sick days for our full-time employees. We also offer bereavement leave, including miscarriage and stillbirth support.
• Parental leave salary top-up of up to 80%, as well as a personalized return-to-work transition and accommodation plan for full-time employees.
• Semi-annual performance reviews.
• Internal coaching department and learning and development to support career growth and plans for everyone.
• A generous product discount!

Please note that these benefits apply to full-time employees.

Location:

At Mejuri we embrace a hybrid working environment and support our corporate employees to be successful whether they are at home or in the office. The primary purpose of our offices is to drive collaboration and deepen relationships with one another.

Accommodation / Accessibility:

Mejuri does not discriminate in hiring or terms and conditions of employment because of an individual\'s race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws.

Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.

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