Job Description

Are you a strategic marketer with a passion for driving impactful client acquisition campaigns and measurable business growth in the medical aesthetics space?

Unleash Your Brilliance: Join GraceMed as an

Integrated Marketing Manager

!

GraceMed is a growing organization that offers a wide range of plastic and cosmetic surgeries, aesthetic procedures, and medical-grade skincare in multiple locations. Our purpose is to help a growing number of patients realize their true self, whether through cosmetic surgery and dermatology. We are a caring organization with world-class medical professionals, that incorporates state-of-the-art technology with industry-leading procedures to provide best-in-class care for clients.


GraceMed is seeking an experienced

Integrated Marketing Manager

to lead high-impact marketing initiatives that drive brand awareness, client acquisition, and engagement across our clinic network. This role collaborates closely with the Marketing Director, clinic leadership, and cross-functional teams to develop data-driven strategies and deliver measurable results that support our surgical and medspa services.

As An Integrated Marketing Manager, you will:

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Digital Lead Generation & Campaign Management:

Develop and execute integrated digital marketing strategies focused on generating high-quality, qualified leads for both medspa and plastic surgery services Lead multi-channel campaigns across Google Ads, Meta platforms, SEO, and content marketing to drive consistent patient acquisition Build segment marketing programs using insights and data to engage target patient demographics and treatment categories

CRM & Marketing Technology:

Design and implement lead scoring models to prioritize high-value surgical consultations and optimize central intake efficiency Build automated nurture sequences and marketing workflows that guide prospects from awareness to consultation booking Manage marketing technology stack including CRM, marketing automation, analytics platforms, and scheduling integrations

Analytics, Attribution & Performance Reporting:

Analyze and report on campaign performance using digital analytics tools to optimize spend allocation and improve ROI Implement sophisticated lead attribution and multi-touch tracking across all marketing channels

Clinic Support & Marketing Enablement:

Educate clinic teams, surgical coordinators, and providers on marketing programs and enablement resources Support our innovative Clinic Ambassador program, enabling clinic-specific marketing plans, content calendars, and strategies

What you will bring:

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5+ years in marketing strategy, planning, and digital marketing - preferably in healthcare, medical aesthetics, or service-based industries Deep experience with digital lead generation and performance marketing delivering measurable results Proven track record implementing and optimizing CRM systems (HubSpot, Salesforce, or similar platforms) Advanced proficiency in digital analytics tools (Google Analytics, Meta Business Suite, conversion tracking, attribution modeling) Knowledge of social media platforms, digital technologies, and content marketing strategies Experience with SEO strategy, content marketing, and local search optimization for multi-location businesses Strong understanding of paid advertising platforms (Google Ads, Meta Ads Manager) and campaign optimization Bachelor's degree in Marketing, Business, Journalism, Communications, or related field GraceMed is an equal opportunity employer and is committed to a diverse and inclusive workforce. Accommodation is available upon request for candidates with disabilities taking part in all aspects of the selection process.