Job Description

Position Summary

The role of an Associate, Digital Activation is to be responsible and accountable for managing the plan development & set up of programmatic, biddable media campaigns and be the main hands-on-keyboard, in console. You are solution-oriented and able to work collaboratively with audience strategy, communications design and data & technology teams. The successful candidate will have demonstrated knowledge of and strong interest in digital marketing & analytics, including an understanding of ad networks, ad exchanges, DSP/ SSPs or auction marketplaces, ad servers and data management platforms & ad verification solutions.

Key Responsibilities

CAMPAIGN MANAGEMENT & IMPLEMENTATION

• Reporting to Associate Director, Digital Activation (Team Lead), be accountable for the
• executional strategy of digital campaigns, such as determining bid strategy, implementing
• audience list and leveraging historical insights to inform implementation
• Execute & maintain oversight on all aspects of digital campaign management processes -
• campaign strategy; audience list set-up, tagging recommendations; console setup; delivery
• management (pacing, budget, spend); analysis, reporting and billing reconciliation
• Be the subject matter expert on emerging and proven digital media buying & optimization
• strategies and brand safety practices
• Manage and adapt communication with internal & external stakeholders to ensure they are
• kept up to date on the progress of tasks and digital campaigns results
• Maintain a direct relationship with Digital Vendors, DSP and DMP providers to understand the
• opportunities and limitations of implementing digital media buying programs
• Be accountable for shaping and driving assigned tasks to completion
• Ensure relevant tracking is implemented

DATA STEWARDSHIP & TECHNOLOGY

• Generate & analyze reports to ensure visibility into where ads are appearing as well as
• implement automated reports that tracks campaign performance and support the development
• of new metrics
• Perform campaign analysis to assist with KPI setting and campaign benchmarks, optimizing
• and providing budget allocation guidance
• Turn large amounts of segmentation data into actionable insights using tools like data
• onboarding platforms and DMPs
• Maintain relationships with digital media vendors & technology providers to understand
• emerging opportunities and algorithm changes that could impact campaign outputs \xe2\x80\xa2 Become an
• expert in the use and best practices for multiple programmatic platforms, offering insights on
• how to improve campaign effectiveness through deep use of data and platforms functionality
• Ensure that data sources (e.g. remarketing lists, 1st party data) and technologies (custom
• bidding) connect properly as well as perform maintenance on these integrations when needed
• Ensure that data management and sharing conform to privacy and security requirements

SECONDARY RESPONSIBILITIES

• Ensure that improvements or changes to campaigns align to and deliver a consistent brand &
• positive user ad experience where possible
• Proactively ensure that governance practices are followed when executing digital media buys
• When required provide full transparency into buy decisions
• Exhibit an in-depth knowledge of the digital media industry and real-time media market
• dynamics

RISK MANAGEMENT

• Implement best practices/follow policies and procedures to safeguard proprietary & 3rd party
• data
• Maintain up to date knowledge and implement brand safety and suitability guidelines,
• mitigating unfavourable adjacencies for the brand \xe2\x80\xa2 Use a multi-layered approach to monitoring
• and safeguarding data to reduce the risk of unauthorized access, use or disclosure of data
• Follow incident protocols in the event of a data breach
• Ability to meet regulatory requirements when using/storing client data sources

Desired Skills & Experience

• 1-2 years\' experience in digital media management with a leading advertising agency,
• publisher, advertising exchange or optimization firm
• Intermediate - Advanced knowledge of digital buying best practices including programmatic
• marketing and strong familiarity with self-serve buying platforms (ie. DV360, Amazon DSP,
• Verizon DSP) is preferred
• Exceptionally organized self-starter who can work independently, execute quickly and move to
• the next task
• Ability to work collaboratively, move quickly and proactively for campaign success in a
• deadline-driven environment
• Office suite fluency, including MS Excel pivot tables & Google Sheets
• Strong communication skills (verbal & written); ability to provide concise, clear reporting and
• actionable analysis
• Excellent quantitative and analytical skills with the ability to draw conclusions based on data
• Proven ability to self-check work to ensure results are error-free
• Ability to plan, organize and work on multiple tasks simultaneously
• Curious and passionate for continuous development with keenness to learn new platforms and
• technology

Employment Transparency

IPG Mediabrands is an equal opportunity employer. We welcome and encourage applications from all interested parties, regardless of their preferred official language. Accommodations are available, upon request, for individuals with disabilities or medical needs at any stage of the recruitment process. We thank all applicants for their interest in IPG Mediabrands. However, only those candidates selected for an interview will be contacted.

About Us

We\'re a global media agency designed to grow brands through culture. Over the last three years, we\'ve been named as the fastest growing media agency in the world by independent media ratings agency, RECMA. Key to our success is the fact most media agencies are built for brand awareness, with a bias for paid media. We\'re a little different. We\'re built for brand relevance, with a bias for Cultural Velocity. We believe the brands that succeed move and adjust with consumers at speed, showcasing their relevance and meaningfully contribute to their lives. We call this Cultural Velocity\xe2\x84\xa2 - a measure for the speed at which a brand moves through culture to drive relevance. The faster a brand can move with culture, the more relevant they become and the greater the growth. Operating in over 90 countries, Initiative employs 4,000 of the smartest and most diverse talent in the industry.

Mediabrands