Job Description

The Americas Business & Sales Operations (BSO) is the center of excellence for cross-business execution performance, strategy & planning, and sales operations. The team helps scale execution, operationalize business & sales programs, drive business strategy, sales, and partner transformation that accelerate Microsoft's business objectives locally. This role is focused on supporting the US Financial Services Operating Unit (OU).

Are you passionate about understanding customer needs and creating impactful marketing strategies? Do you thrive in a dynamic environment where you can leverage data-driven insights to drive engagement and position a brand as a top-of-mind choice? If so, we have an exciting opportunity for you!



We are looking to hire an

Influencer Marketing Manager

to develop and execute strategies that leverage influencers and partnerships to connect with and engage our top customer personas. This role focuses on building authentic relationships with influencers that resonate with target audiences, aligning marketing initiatives with persona needs and business objectives. The

Influencer Marketing Manager

ensures these partnerships drive brand affinity, extend reach, and position the company as a trusted and top-of-mind brand.

Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. In doing so, we create life-changing innovations that impact billions of lives around the world. You can help us to achieve our mission.

Responsibilities

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Exemplify Microsoft ValuesDemonstrates respect by valuing diverse perspectives and treating others with dignity. Upholds integrity by being honest, ethical, and trustworthy in all actions. Take accountability by accepting full responsibility for decisions, actions, and results.

Influencer Strategy & ExecutionDevelop and implement persona-driven influencer marketing strategies that align with business priorities. Identify, engage, and build meaningful relationships with influencers who authentically connect with key personas. Create programs that amplify messaging and drive engagement through influencer partnerships.

Persona AlignmentEnsure influencer activities are tailored to address the specific needs and preferences of target personas. Collaborate with the Persona Marketing Managers to integrate influencer strategies into broader persona marketing plans.

Messaging & Content DevelopmentPartner with influencers to co-create authentic, outcome-based content that resonates with target personas. Ensure all content aligns with brand messaging and persona objectives while maintaining credibility and trust.

Campaign Management & OptimizationExecute influencer campaigns end-to-end, from planning and activation to measurement and reporting. Monitor campaign performance and provide data-driven recommendations to optimize future efforts.

Metrics & ReportingTrack and measure the impact of influencer activities on persona engagement and brand affinity. Provide regular reporting on campaign performance, including reach, engagement, and ROI.

Other

Embody our Culture and Values

Qualifications

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Required/minimum qualifications

Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 1+ year(s) integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience + OR equivalent experience.
1+ years of experience in effective marketing measurement focused on extracting and analyzing data to derive key audience insights, connecting to business impact and translating into actionable next steps 1+ years of experience managing stakeholder and agency relationships ensuring clear, consistent and proactive communication, clarity and status updates to keep campaign delivery on time and within budget 1+ years of experience in project management of enterprise marketing campaigns, spanning large budgets, v-teams, deliverables and execution partners across regional and corporate teams.

Additional or preferred qualifications

Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience + OR equivalent experience.
Proven experience in influencer marketing, building an influencer engine targeted to business decision makers, persona development and management, with an understanding of customer needs and preferences. Establish and manage relationships and mindshare with influencers, content curators within commercial/executive engagement space Demonstrated ability to build and execute marketing strategies that drive engagement and align with business objectives, Effective communication and collaboration skills, with the ability to work effectively with cross-functional teams. Experience in supporting and ensuring alignment with persona needs. Ability to track and analyze marketing metrics to provide actionable insights and improve strategies. Self-motivated, proactive leader with entrepreneurial growth mindset that can move quickly from concept to strategy to execution


Field Integrated Marketing IC3 - The typical base pay range for this role across Canada is CAD $69,600 - CAD $130,900 per year.

Find additional pay information here:
https://careers.microsoft.com/v2/global/en/canada-pay-information.html

Microsoft will accept applications for the role until November 1, 2025

#SEO #MCAPSA
Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.