Job Description

Job Summary

We're looking for a proactive, organized, and people-centered HR & Marketing Coordinator to support the heart of our multi-location Anytime Fitness operation: our team and our brand.

In this dual-role, you'll focus on building a high-energy, service-minded, and sales-capable team while ensuring our brand stays sharp, visible, and connected to the community across all channels. You'll play a key role in recruiting people who love people, and you'll help extend our reach through local partnerships, campaigns, and outreach efforts.

If you're passionate about wellness, love bringing out the best in others, and are ready to make an impact, this role offers a unique opportunity to grow with a team that's all about helping people thrive.

Key Responsibilities

Human Resources

Lead recruiting efforts with a focus on hiring high-energy, service-minded individuals who can sell, serve, and connect with members. Write and post engaging job ads that reflect our mission and attract the right kind of people. Manage applicant flow, assist with interviews, and coordinate onboarding processes. Support the development and execution of team-building initiatives, both in-person and virtual. Maintain team records and assist with performance review coordination and internal communication. Partner with leadership to reinforce a strong, connected team culture across all locations.
Marketing

Coordinate local marketing initiatives across all clubs in partnership with the Area Managers and location teams. Plan, launch, and manage paid digital ad campaigns (Facebook, Instagram, Google) to generate leads and increase brand awareness. Lead and support community outreach efforts, including identifying partnership opportunities with local businesses, schools, sports teams, and events. Oversee B2B marketing and sponsorships, including corporate wellness partnerships, local sponsorships, and networking events. Assist with traditional marketing such as print ads, flyers, radio spots, and local signage. Monitor and support social media execution across clubs to ensure consistency and quality. Provide light reporting on campaign performance, outreach success, and local engagement.

Who You Are

A high-energy, self-motivated professional who thrives in dynamic, people-driven environments. Skilled at recognizing and recruiting top talent -- especially those who love people, bring positive energy, and know how to both sell and serve. Passionate about health and wellness, and excited to help build a team and brand that reflects those values. Organized and detail-oriented, with strong follow-through and time management. A clear, confident communicator who can represent the brand in professional settings and outreach opportunities. Tech-savvy: confident with Canva, job boards, and social media platforms (especially Meta and Google Ads).

Qualifications

3+ years of experience in Human Resources, Recruiting, or Marketing -- preferably in a fitness, wellness, retail, or service-oriented industry. Proven ability to recruit and engage top performers for customer-facing roles. Experience with job platforms, onboarding, and staff engagement strategies. Strong understanding of social media, digital marketing, B2B outreach, and traditional media. Post-secondary education in HR, Marketing, Communications, or Business is preferred but not required.

Why Join Us?

We believe in leading with integrity, supporting our teams, and creating an environment where people love to work, grow, and make an impact. Have a foundational role as we build a culture of purpose, play, and excellence.

Please submit your resume and cover letter outlining your qualifications and experience.

Job Types: Full-time, Permanent

Pay: $45,000.00-$55,000.00 per year

Benefits:

Casual dress Company events Dental care Disability insurance Extended health care Life insurance On-site gym On-site parking Paid time off Vision care Wellness program
Work Location: In person