Job Description

Hotel Sales Manager - Best Western Premier / Executive Residency

As the #1 rated hotel in Medicine Hat, Best Western Premier / Executive Residency is celebrated for its exceptional guest service, sophisticated amenities, and memorable events. Our success is built on a dedicated team that consistently delivers elevated experiences, and we are excited to welcome a dynamic, results-driven professional to join us as a Hotel Sales Manager.

Currently, we have an opening for a

full-time Hotel Sales Manager

.

This position reports to the Director of Sales and Marketing and will work closely with the Event and Sales Coordinator.

Please note: Candidates must already reside in the Medicine Hat area.

Your Role:

As Hotel Sales Manager, you will drive revenue growth through strategic sales initiatives while specializing in aggressive SMERF (Social, Military, Educational, Religious, Fraternal) group business development. You'll leverage social media marketing to expand our digital presence, develop relationships with key accounts, and coordinate with our Event and Sales Coordinator to deliver exceptional client experiences. This position combines traditional sales leadership with modern digital marketing strategies to maximize function space utilization and group bookings.

Key Responsibilities:

SMERF Business Development:

Actively prospect, negotiate, and secure Social, Military, Educational, Religious, and Fraternal group bookings, focusing on shoulder seasons and off-peak periods to optimize occupancy.

Social Media Marketing Leadership:

Develop and execute strategic social media campaigns to drive SMERF group awareness, create engaging content showcasing function spaces, and manage online community engagement.

Sales Strategy Execution:

Implement sales plans to achieve revenue targets, conduct market analysis, and identify new business opportunities in collaboration with the Director of Sales and Marketing.

Client Relationship Management:

Build and maintain strong relationships with group planners, corporate clients, and SMERF organization leaders through strategic networking and exceptional service delivery.

Function Space Sales:

Promote and sell meeting rooms, banquet facilities, and event spaces through targeted outreach, site inspections, and customized proposal development.

Contract Negotiation:

Prepare proposals, negotiate group rates and contracts, and ensure all agreements align with hotel revenue goals and policies.

Collaborative Coordination:

Work closely with the Event and Sales Coordinator to ensure seamless execution of group events and maintain consistent client communication throughout the booking process.

Performance Analysis:

Track sales metrics, analyze campaign performance, prepare reports for management, and adjust strategies based on market trends and results.

Who We're Looking For:

Results-Driven:

You are passionate about exceeding sales targets and driving revenue growth through innovative strategies and relationship building.

Digitally Savvy:

Strong understanding of social media marketing platforms and digital campaigns, with the ability to create compelling content that drives group bookings.

Relationship Builder:

Excellence in developing long-term partnerships with SMERF organizations and maintaining client loyalty through exceptional service.

Strategic Thinker:

Ability to analyze market trends, identify opportunities, and develop targeted approaches for different group segments.

Collaborative Leader:

Comfortable working with cross-functional teams while taking ownership of individual sales goals and initiatives.

Hotel Sales Manager Requirements and Qualifications:

Essential Requirements:

Bachelor's degree in Business Administration, Marketing, Hospitality Management, or related field. Minimum 3-5 years of hotel sales experience, preferably with SMERF group specialization and proven track record of achieving sales targets. Demonstrated experience in social media marketing, content creation, and digital campaign management. Advanced communication, negotiation, and presentation skills with ability to influence decision-makers. Proficiency in hotel management systems, CRM software, and social media management platforms. Strong analytical skills with ability to interpret sales data, market trends, and campaign performance metrics.

Preferred Qualifications:

Previous experience selling to SMERF market segments with understanding of group booking patterns and budget constraints. Professional certifications in digital marketing, sales, or hospitality management. Knowledge of function space management and event coordination. Experience with revenue management principles and yield optimization strategies.

Key Skills:

Exceptional organizational and time management abilities with capacity to manage multiple projects simultaneously. Creative problem-solving skills and ability to develop innovative marketing approaches. Professional presentation and networking capabilities for industry events and client meetings. Flexibility to work irregular hours including evenings, weekends, and holidays to accommodate client needs and industry events.jobs. Strong teamwork and leadership skills with ability to mentor and collaborate with junior staff.
Join our award-winning team and play a pivotal role in driving revenue growth while positioning the Best Western Premier / Executive Residency as Medicine Hat's premier destination for SMERF groups and special events!

Successful candidates must be legally authorized to work in Canada.

Job Type: Full-time

Pay: $17.25-$24.00 per hour

Expected hours: 30 - 40 per week

Benefits:

Dental care Extended health care Flexible schedule Life insurance On-site gym
Work Location: In person