The current North America Home Care business comprises of three brands across three different entities: Seventh Generation & The Laundress in US and VIM brand in Canada managed by UI.
The business has a net revenue of EUR275m; however, given the extraordinarily large size of the market (+EUR15 billion), there is massive opportunity for Unilever to grow in this market as shown in the business plan for 2030 in which the revenue is expected to double through strong innovation pipeline and core portfolio.
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